Raghuvir Singh

About Raghuvir Singh

I help organizations stop drowning in data and start making decisions that actually move…

Experience

1. Marketing Analytics Specialist, Digital Engagement & Customer Insights

   VSP Vision Care

   May 2014 — Present · Rancho Cordova, CA, US

   I support the Marketing and Product teams as a Reporting and Analytics Specialist, delivering actionable insights to drive decision-making. In this role, I collaborate with technology teams to ensure accurate tracking and reporting of web analytics and marketing activities, enhancing performance across digital platforms. My focus is on developing comprehensive reports and analyses that empower stakeholders with data-driven strategies.Key Responsibilities:• Integrate Google Analytics 4 (GA4) with Salesforce Sales Cloud for seamless data flow• Connect Google Analytics 4 (GA4) with iOS and Android apps to track mobile performance• Design measurement plans for multichannel marketing campaigns to optimize reach and ROI• Define KPIs and key metrics that align with core business drivers• Expand web analytics influence by increasing networking within teams and divisions• Create and present site performance reports and KPI dashboards, sharing actionable insights with stakeholders• Respond to ad-hoc reporting requests from internal teams with efficiency and precision• Analyze marketing channels, providing recommendations to improve website performance• Support A/B testing and multivariate testing (MVT) using tools like Optimizely, delivering results to internal clients• Collaborate with IT and Site Developers to test tracking and tagging for site updates and new features, ensuring data qualityTools & Technologies:Google Analytics 4 (GA4) – Enterprise-level analytics platformGoogle Tag Manager – Tag management for streamlined deploymentGoogle Marketing Platform – Comprehensive suite for marketing insightsGoogle Looker Studio – Data visualization and reportingOptimizely – Advanced experimentation and personalization platformSalesforce and Google Analytics Integration – CRM and analytics connectivityWith expertise in web analytics, marketing analytics, and data visualization, I bridge the gap between technical execution and strategic outcomes.

Education

• Delhi, India

  Graduation, Economics

  1991 — 1994

• Delhi University

  BA, PASS

  1991 — 1994

Skills

• Microsoft Office
• Javascript
• Optimizly
• Google Analytics
• SEO
• Smo
• Ppc
• Tag Maker
• Css
• Tableau
• Microsoft Word
• Mysql
• Piwik Analytics
• Sas
• Sem
• Web Tracking
• Microsoft Excel
• Google Adwords
• Xml
• Online Marketing
• Search Engine Marketing
• Html
• Apache
• Google Analytics 360
• Optimizely
• Microsoft Exchange
• E-Commerce
• Open-Source Analytics
• Google Attribution 360
• Keyword Research
• Google Data Studio 360
• Google Analytics 360 Suite
• Social Media Marketing Facebook, Twitter & Foursquare
• Web Analytics
• Ajax
• Google Audience Center 360
• Databases
• Magento
• A/B Testing
• Webtrends Analytics