Raghav Srinivas
Marketo Certified Expert
- Role
- Activation Manager at Google Operations Center
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Raghav Srinivas
Digital marketing professional with 8 years of experience in lead generation, nurturing & achieving marketing & brand development goals. Skilled in marketing automation, campaign management & online content development.
Experience
Activation Manager
Jan 2024 — Present · Gurugram, IN
Email Campaign Execution & Optimization: Designed, built, and executed targeted email campaigns using Adobe Marketo, following industry best practices to ensure optimal deliverability, engagement, and formatting.Cross-functional Collaboration & Compliance: Collaborated cross-functionally with Demand Generation, Product Marketing, Sales, and Marketing Operations teams to support integrated campaign launches while improving data hygiene, segmentation accuracy, and workflow efficiency.Marketing Automation & Lifecycle Campaigns: Developed and managed complex automated nurture programs, re-engagement sequences, and onboarding workflows tailored to the customer lifecycle.Stakeholder Coordination: Liaised with regional stakeholders to gather all relevant requirements for program intake, ensuring alignment with business goals and marketing objectives.Tool Integration Management: Led the implementation and integration of multiple marketing tools (Integrate, Brightalk, Open 3rd party API Integration), successfully scaling the solution across all regions to enhance campaign execution and performance.Tier 1 Event Leadership: Led end-to-end execution of multiple Tier 1 global events, including strategic planning, on-ground execution, post-event communication, lead re-engagement, scoring, and routing for continued sales enablement.Process Improvement & Technical Expertise: Mentored junior marketers on email marketing, automation, and reporting best practices while streamlining production processes and standardizing campaign workflows to enhance execution speed and minimize errors.
Education
SBRR Mahajana First Grade College, Jayalakshmipuram
Bachelor of Business Management, Sales, Marketing & Operations
2010 — 2013
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