Raghav Kumar
Turn AI into measurable outcomes | Head of Marketing @Beacon.li | Ex-CleverTap, Locus, Mad Street Den, Scribble Data
- Role
- Head of Marketing at Beacon.li
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Raghav Kumar
Spending over fourteen years as a B2B SaaS marketer has taught me one truth: Real growth happens when strategy meets scrappy execution. As Head of Marketing at Beacon.li, an enterprise AI orchestration platform that lets teams AI-ify any enterprise application in 7 days, my job is to turn “That’s how we’ve always done it” into “Why didn’t we try this sooner?”I transform marketing strategies into measurable business outcomes. My expertise spans pipeline generation, customer advocacy, product messaging, and brand positioning that delivers tangible results- Increased sales velocity by 66% through strategic product repositioning- Generated 60% of the overall sales pipeline through an optimized marketing channel mix- Built a customer advocacy program scaling from 0 to 200+ evangelists across customers- Amplified North American brand presence achieving a 2.5X increase in Share of VoiceMy approach combines data-driven decision-making with creative storytelling that connects technology solutions with business challenges. I excel at building high-performing marketing teams that collaborate effectively with product, sales, and executive stakeholders.Throughout my stints at companies like CleverTap, Locus, Mad Street Den, Scribble Data, and Beacon.li, I\'ve consistently delivered- Strategic channel optimization driving 30% Q-o-Q pipeline growth- Comprehensive content marketing strategies resulting in 40% Q-o-Q inbound lead growth- Successful ABM initiatives achieving 2X pipeline growth within 2 quartersI\'m passionate about helping technology companies scale through effective marketing strategies that align with business objectives and drive sustainable growth.Let\'s connect if you\'re looking to accelerate your marketing impact or discuss SaaS growth strategies.
Experience
Head of Marketing
Jul 2025 — Present · Hyderabad, IN
Education
Birla Institute of Management Technology (BIMTECH)
PGDM, Business, Management, Marketing, and Related Support Services
2010 — 2012
Savitribai Phule Pune University
B.E., Production Engineering
2005 — 2009
Skills
- Team Management
- Competitive Analysis
- Hubspot
- Demand Generation
- Project Planning
- Product Marketing
- Social Media Marketing
- Digital Media
- Artificial Intelligence
- Business Communications
- Customer Journeys
- Leadership
- Strategic Partnerships
- Marketing Strategy
- Growth Hacking
- Customer Relationship Management (Crm)
- Crm
- System Integrators
- Marketing Communications
- Coffee
- Business Analysis
- Value Propositions
- Management
- Event Management
- Project Management
- Microsoft Office
- Business Development
- Bidding Process
- Digital Marketing
- Marketing Automation
- Business Strategy
- Market Research
- Marketing
- Rfp
- Analysis
- Sla
- Bid Preparation
- Vendor Management
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