Raghu R
4X || Salesforce Marketing Cloud Consultant ||Salesforce Lead II Salesforce Marketing Cloud email specialist || Salesforce Marketing Cloud administrator || Salesforce platform Developer 1 || H1B ||
- Role
- Salesforce Marketing Cloud Consultant at Texas Health and Human Services
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Raghu R
As a Salesforce Certified Professional with 11 years of experience in IT, including 5…
Experience
Salesforce Marketing Cloud Consultant
Texas Health and Human Services
Jun 2023 — Present · TX, US
Conduct detailed client consultations to precisely comprehend and capture project requirements and ensure their effective implementation.Spearhead the entire lifecycle of Salesforce migration projects, with a particular focus on data transition from external systems to the Salesforce Marketing Cloud (SFMC) organization.Execute seamless integrations between Salesforce Marketing Cloud and Salesforce CRM, maintaining data synchronicity and integrity.Oversee daily operations within SFMC, managing both data and system infrastructure, and generating comprehensive reports for stakeholder review.Collaborate with HHSC stakeholders to elucidate project requirements, outcomes, and timelines, effectively managing and documenting all expectations.Design and maintain complex customer journeys and campaigns, utilizing Automation Studio and Journey Builder, from conceptualization to execution.Employ Litmus to meticulously test and refine email communications, incorporating text, imagery, and HTML within established templates.Configure the Marketing Cloud Connector to integrate data flows between Salesforce Service Cloud/Sales Cloud and Marketing Cloud, enhancing data accessibility and utility.Initiate setup and configuration processes for Salesforce Marketing Cloud implementations, tailoring solutions to new client specifications.Develop cloud pages and customized preference centers, ensuring functionalities align with client demands and regulatory compliance.Facilitate client meetings, meticulously document critical decisions, and track actionable items to drive project momentum.Design, test, and deploy complex journey configurations within Journey Builder, ensuring thorough validation of campaign workflows and process flows.
Education
Visvesvaraya Technological University
Bachelor of Engineering - BE
1999 — 2003
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