Vikram Raghavachari

About Vikram Raghavachari

Accomplished marketer and leader with over 20 years of work ex seeking a leadership assignment or role in business development, strategic consulting or marketing in organisations of repute. I am interested in temp or long-term roles in any industry where I can apply my core competencies. I enjoy selling products and technology. For almost eighteen years, I’ve been in the tech marketing industry on the device and platform side. In my fourteen years at Lenovo, I built a customer reference program from scratch, initiated solution and vertical marketing, and, most recently, led the product marketing for a significant line of computing products called ThinkBook, launched in 2019 and Lenovo’s most successful PC brand after the IBM-legacy ThinkPad. I am a trained writer and digital marketer with a keen eye for technical and qualitative accuracy. I have supervised major B2B marketing campaigns and focused programs in marketing automation, digital transformation, sales growth and training. My methods are a mix of tried and tested techniques and a fair share of novel approaches. Informed risk-taking is second nature to me. I’m at my best when planning strategies and workarounds for expected problems. I’m equally comfortable and adept at tactical leadership, which is essential for the strategy\'s success. My CliftonStrengths themes are Connectedness, Individualization, Strategic, Ideation & Analytical. As a leader, I practice a blend of Strategic + Coaching styles, helping the organisation achieve its goals while helping others to grow and succeed, and I go out of my way to teach, help and support. History and experience are my best teachers, and I learn from everything. For example, even an unknown person’s driving style reveals tons about their attitudes and behaviours. My utmost strength is connecting the dots, finding causes and effects, and avoiding problems for the organisation as much as possible. I’m the kind of person who can do this for an organisation: 1. Translate business plans, ideas and strategies into actions. Organise people and resources to achieve outcomes efficiently. Audit, discover and identify problematic processes and people.

Experience

1. Vice President

   Position

   Feb 2025 — Present

   I focus on business development, client success strategy, and sales leadership to propel growth-oriented marketing solutions. By leveraging AI-enabled technology backed by highly experienced SMEs, I enhance the full marketing stack for our clients.

Education

• Annamalai University

  Bachelor of Science - BS, IT

• UCLA

  Writing for Marketing & Advertising, Marketing

  2014

• University of Illinois Chicago

  Certification, Digital Marketing

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  MBA (Executive), Marketing

  2012

Skills

• Content
• Strategy
• Content Development
• Content Writing
• Competitive Analysis
• Marketing
• Copy Editing
• Strategic Planning
• Demand Generation
• Marketing Management
• Program Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Corel Draw
• Original Concepts
• Expert Reports
• Multi-Channel Marketing
• Integrated Marketing
• Content Management
• Digital Marketing
• Management
• Web Content
• Indesign
• B2b Marketing
• Product Marketing
• Content Marketing
• Case Studies
• Marketing Copy
• Student Leadership
• Social Media Marketing
• Linkedin Marketing
• Photoshop
• Web Content Creation
• Marketing Communications
• Illustrator
• B2b Marketing Strategy