Raghav Rungta
Senior Data Analyst | Marketing Analytics & Data Strategy | SQL, Python, Tableau, Power BI | Adobe Analytics, CJA, RT-CDP (Certifications in Progress)
- Role
- Senior Data Analyst at Virtusa
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Raghav Rungta
Data-driven Marketing Analytics professional with a proven record of translating complex…
Experience
Senior Data Analyst
May 2025 — Present · Boston, MA, US
I lead marketing analytics, measurement, and data initiatives that enable real-time personalization, improve campaign ROI, and provide executive-level visibility into customer journeys and funnel health.Lead end-to-end Adobe Experience Cloud implementations (Adobe Analytics, AEP, CJA, AJO) to enable journey-level measurement and real-time activation.Build KPI-driven data models and automated reporting workflows that power Tableau and Power BI dashboards for stakeholders.Architect audience segmentation and RT-CDP use cases for real-time targeting and cross-channel activation.Design, run, and analyze A/B and incrementality experiments and causal inference methods to measure channel lift.Partner with engineering and QA to implement Tag QA, schema validation, and data governance, ensuring measurement accuracy and consistency.Translate analytics into prioritized, actionable recommendations for marketing, product, and operations; present findings to leadership.Drive improvements to reporting latency and reliability by optimizing pipelines and automation.Collaborate with stakehokders on measurement best practices, SQL, and dashboarding standards to scale analytics capability.Currently pursuing Adobe Analytics Developer, Adobe CJA Developer, and Adobe RT-CDP Developer certifications to deepen implementation and real-time personalization expertise.
Education
University of London
Brand Management: Aligning Business, Brand and Behavior
2020 — 2020
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Pharmacy - BPharm
Northeastern University
Master of Science - MS
2022 — 2024
University of London
Managing the Company of the Future
2020 — 2020
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
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