Raghav Kinra

About Raghav Kinra

Professional ExperienceSenior Growth Manager with a track record of delivering high quality top of funnel, driving conversions and business growth across quick commerce, e-commerce & BFSI / real estate. Presently leading user growth, retention, profitability and brand building, constantly iterating and building high impact retention features and journeys for a scale of over 2 Million users. Led product initiatives, development, and strategy for products from 0 to 1. As a Global Growth Manager, have prior experience in overseeing the ideation, development, launch, and lifecycle management of products as well as users of those products on a large scale. Highly skilled in working with cross functional and leadership teams in different geographies such as LATAM, Europe, USA, SEA. HobbiesLove playing sports - Squash, Padel, Badminton & Football, to name a few! Have played football at the national level. I also make music!

Experience

1. Building Blinkit

   Blinkit

   Mar 2024 — Present · Mumbai, IN

   User Growth Retention & Loyalty 🤝 Brand growth GTM - I lead full-funnel campaigns for ~ 2 million users, while also ensuring quality service. Customer needs must be heard by the business, regardless of the industry we operate in. As Sr. Manager, Growth & Marketing, I analyse customer insights, keyword data, & historical trends to ensure availability of products in demand- Retention & Loyalty is then also driven by understanding what resonates with the customer, making hyperlocal insights based on customer cohorts & profiling ever so important, so that we can tailor our communications to our users based on nuances driven by market research ‍ and developing in depth understanding of customer behaviour and needs- Scaling brand visibility in a highly competitive landscape must be in line with what the customer needs. This then helps the brand stand out, drive ARPU, user frequency & business growth with profitability.

Education

• Indian Institute of Management, Indore

  Bachelor of Business Administration, Marketing/Marketing Management, General

  2012 — 2015

• The Wharton School

  Marketing

  2014 — 2015

• Indian Institute of Management, Indore

  Master of Business Administration (M.B.A.)

  2015 — 2017