Raghav D.

Senior Key Account Manager @Communique India

Gurugram, IN

Lead complete 360° campaign strategy and execution for brands across FMCG, real estate, retail, and hospitality, with a specialized focus on all Meta platform segments, including WhatsApp Business, Facebook, Instagram, and Audience Network. Act as the strategic bridge between client objectives and full-funnel marketing delivery across digital, ATL, BTL, and experiential platforms. Major Responsibilities-Develop and execute integrated marketing strategies leveraging Meta platforms, from WhatsApp Broadcast Journeys to Reels, Stories, Carousel Ads, and lead-gen campaigns-Manage end-to-end campaign delivery: strategy, briefing, execution, performance optimization, and reporting-Own client relationships, ensuring alignment on marketing KPIs, campaign timelines, and creative goals-Work cross-functionally with internal teams, creative partners, and media vendors to ensure brand consistency and flawless execution-Build customized Meta-first plans including WhatsApp Marketing Messages, influencer integrations, and full-funnel paid media strategyGuide junior team members, oversee campaign documentation, and lead performance reviews and optimization plans Key Achievements:Delivered Meta-first strategies across industries, contributing to 15M+ reach and 20K+ leads in 3 monthsEnabled 20% revenue growth via Meta-led campaign scaling and strategic account upsellingIncreased client retention by 35% through proactive campaign planning and insight-driven deliveryExecuted large-scale festive activations combining OOH, influencer marketing, WhatsApp Journeys, and Facebook lead adsPartnered with cross-industry brands to build Meta-aligned 360° solutions for lead generation, customer engagement, and brand liftFocused on building results-driven campaigns that resonate across all consumer touchpoints, I’m passionate about scaling growth through creativity, data, and seamless execution on and beyond Meta.

ICFAI University, gurgaon

Master of Business Administration - MBA

Banarasi Das Chandiwala Institute of Professional Studies

Bachelor of Business Administration - BBA