Raghav D.
Senior Key Account Manager | Brand & Marketing Strategist | Client Servicing | Digital & Mainline Campaign Strategist | Project & Activation Strategist
- Role
- Senior Key Account Manager at Communique India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Raghav D.
I believe strong brands are built on two things - trust and consistency. Over the…
Experience
Senior Key Account Manager
Apr 2025 — Present · Gurugram, IN
Lead complete 360° campaign strategy and execution for brands across FMCG, real estate, retail, and hospitality, with a specialized focus on all Meta platform segments, including WhatsApp Business, Facebook, Instagram, and Audience Network. Act as the strategic bridge between client objectives and full-funnel marketing delivery across digital, ATL, BTL, and experiential platforms. Major Responsibilities-Develop and execute integrated marketing strategies leveraging Meta platforms, from WhatsApp Broadcast Journeys to Reels, Stories, Carousel Ads, and lead-gen campaigns-Manage end-to-end campaign delivery: strategy, briefing, execution, performance optimization, and reporting-Own client relationships, ensuring alignment on marketing KPIs, campaign timelines, and creative goals-Work cross-functionally with internal teams, creative partners, and media vendors to ensure brand consistency and flawless execution-Build customized Meta-first plans including WhatsApp Marketing Messages, influencer integrations, and full-funnel paid media strategyGuide junior team members, oversee campaign documentation, and lead performance reviews and optimization plans Key Achievements:Delivered Meta-first strategies across industries, contributing to 15M+ reach and 20K+ leads in 3 monthsEnabled 20% revenue growth via Meta-led campaign scaling and strategic account upsellingIncreased client retention by 35% through proactive campaign planning and insight-driven deliveryExecuted large-scale festive activations combining OOH, influencer marketing, WhatsApp Journeys, and Facebook lead adsPartnered with cross-industry brands to build Meta-aligned 360° solutions for lead generation, customer engagement, and brand liftFocused on building results-driven campaigns that resonate across all consumer touchpoints, I’m passionate about scaling growth through creativity, data, and seamless execution on and beyond Meta.
Education
ICFAI University, gurgaon
Master of Business Administration - MBA
Banarasi Das Chandiwala Institute of Professional Studies
Bachelor of Business Administration - BBA
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