Ragavendra Pobbathi
Senior Marketing Automation Specialist @One New Zealand
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WORK HISTORY
Senior Marketing Automation Specialist @One New Zealand
Auckland, NZ
EDUCATION
Cranfield School of Management
MSc, Strategic Marketing
Anna University Chennai
Bachelor of Engineering, Electronics and Communication
SKILLS
ABOUT RAGAVENDRA POBBATHI
I’m passionate about using data and marketing technology to turn complex customer data into meaningful, actionable communications and experiences.Over the past several years, I’ve worked at the intersection of data, marketing automation, and customer lifecycle communications, helping organisations design scalable, data-driven engagement strategies. My experience spans customer data activation, lifecycle automation, and event-driven communications, working with modern MarTech and data platforms such as Snowflake, HCL Unica, Acoustic, Salesforce, Hightouch, and Braze.I enjoy understanding how data moves across enterprise systems and how it can be translated into relevant, timely customer interactions that improve both customer experience and business outcomes. I’ve worked closely with marketing, data engineering, and analytics teams to build reliable automation, improve segmentation, and deliver high-volume communications at scale.Curiosity, continuous learning, and collaboration are at the heart of how I work. I’m always interested in exploring new technologies and approaches that help organisations better understand and engage their customers.
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