Ragapriya Ramesh Kumar
Product Marketer at Zoho | GTM & Demand Generation | SEO, AEO & VEO Strategist | UX & Content Strategist | Data & Analytics | Brand Marketing & Social Media Optimization | AI & Digital Marketing
- Role
- Product Marketer at Zoho
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Ragapriya Ramesh Kumar
Hi, I’m Ragapriya. I like to think of marketing as part science, part storytelling, and I…
Experience
Product Marketer
Jul 2022 — Present · Chennai, IN
Driving predictable growth at Zoho Assist by blending SEO, data analysis, and strategic thought leadership to scale visibility and conversion across global markets.Achievements:1. Boosted organic traffic by 75% and conversion rates by 60% YoY through high-impact, geo-targeted SEO campaigns powered by Semrush, Ahrefs, and GSC insights.2. Owned the SEO roadmap for 50+ high-intent webpages, aligning product positioning with keyword strategy to capture competitive gaps and integrate advanced AEO/VEO techniques.3. Drove thought leadership and engagement via YouTube content strategy (serving as Voice-over Artist), webinars, podcasts, and Reddit communities; aligned content strategy with UI/UX objectives.4. Led data optimization initiatives, improving SQL query efficiency by 20% and integrating these insights into campaign planning while ensuring proactive risk management adherence.5. Created 40+ technical and marketing assets (blogs, guides, feature pages) resulting in a 60% subscriber spike and managed CRM workflows to nurture the pipeline.
Education
St. Joseph's College Of Engineering
B. Tech
2017 — 2021
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