Ragaila Braziel
Digital Paid Search Specialist @The Barber Shop Marketing
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WORK HISTORY
Digital Paid Search Specialist @The Barber Shop Marketing
Addison, TX, US
Strategically build, manage, and optimize full-funnel paid media campaigns across Google Ads, Bing, Meta & TikTok to drive awareness, engagement, conversions and retention across the customer lifecycle.• Build audience segmentation strategies and test creative variations (A/B testing) to deliver targeted, personalized campaigns that increase customer engagement and conversion rates for B2B and B2C verticals.• Analyze campaign data to uncover performance patterns, diagnose inefficiencies, and deliver strategic insights that fuel optimization and growth• Present performance reports and clear actionable recommendations to clients & stakeholders to support business objectives• Collaborate cross-functionally with internal creative & sales teams to ensure paid media efforts align with marketing strategies, brand positioning, and ROI goals
EDUCATION
University of North Texas
Bachelor's degree
Collin County Community College
Associate of Arts (AA)
SKILLS
ABOUT RAGAILA BRAZIEL
Client focused with a proactive attitude and confidence to consult and influence to…
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