Robert Frederick

CEO, Founder, and Board Member at Sirqul, Inc.

Role
Advisor at Addis Care
Location
Seattle, WA, US
LinkedIn followers
500 followers
Healthcare & Human ServicesView LinkedIn profile

About Robert Frederick

My passion has always been to make devices talk to one another. I was a Heathkit junky, augmenting kits with parts from RadioShack and Jameco. An original \"Maker\". I ended up at MIT and have dedicated my professional career to IoT and Cloud Services.At the MIT Media Lab, I was exposed to projects run by Walter Bender and Pattie Maes. After graduating from MIT, I ended up working for a device-to-device communication startup. Our work later became the basis of numerous Use Cases for smart homes, offices, file sharing, and assisted decision making using conditional logic controlled via a publicly accessible Web Portal (\"the Cloud\"), which we called DeviceTalk.com. By we were licensing it to mobile operators and using Skytel\'s 2-way paging system to demonstrate push notifications and formatted alerts, triggered off of configurable events.After showing this \"cloud-based\" solution to Amazon, they ended up acquiring the company and I moved to Seattle to lead the Amazon Anywhere initiative and device strategy. For 5 years, I led/managed every m-commerce release in the US, Europe, and Asia by exposing Amazon\'s core services to devices and partners. My Anywhere team worked with the Associates team to launch the first official AWS product in 2002 called ECS. ECS proved that developers needed storage, computing, and other IaaS features to innovate. Since we didn\'t have billing and metering in place, the goal was to get end consumers to land on Amazon\'s site to complete a transaction. From Day 1, ECS allowed developers to upload custom programs that would process code locally on AMZN AWS servers, outputing HTML, JSON, Javascript, VXML, and many other Markup Languages. Books have been written about this.I worked on the Subscription Management Service (Rentals, Prime) before leaving AMZN in 2006. I have since focused on building an IoT platform on steroids. Sirqul\'s EaaS is that platform, conceived by a team that has been thinking of IoT and RAD for over 20 years.

Experience

  1. Advisor

    Addis Care

    Feb 2025 — Present · Seattle, WA, US

    Those who know me know the story of my mother, who in 1980 started her own home healthcare startup with little funding and that company grew to support large companies and influential customers in the Atlanta Metropolitan area over the next 3 decades. Addis is a company that is seeking funding to do something similar, but the customers are slightly different. I am involved to help the founder navigate this amazing journey of having SMB and Enterprise customers and growing the business, while attracting funding to achieve their Mission and Goals.

Education

  • Massachusetts Institute of Technology

    Computer Science, Media Arts/Writing

Skills

  • Agile Methodologies
  • Team Building
  • Management
  • Mobile Devices
  • Product Development
  • Dynamic Grammar Generation
  • Amazon Web Services
  • Strategy
  • E-Commerce
  • Social Networking Strategies
  • Soccer
  • Analytics
  • Published Author
  • Mobile Applications
  • Amazon Web Services (Aws)
  • Mobile Technology
  • Systems Architect
  • User Interface Design
  • Location Based Services
  • Cloud Computing
  • Patent Development
  • Rest
  • Mobile Commerce
  • Start-Ups
  • Music Production
  • Saas
  • Product Management
  • Startup Consulting
  • Online Social Networking
  • Team Management
  • Composite Webservices
  • Patents
  • Web Services
  • Software as a Service (Saas)
  • Business Intelligence
  • Scrum
  • Iphone
  • Technical Writing
  • Composite Applications
  • Technical Recruiting

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Robert Frederick — Advisor at Addis Care in Seattle, WA, US | Unifers