Rafi Gonzalez
B2c E-commerce Director @Bosch Power Tools
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WORK HISTORY
B2c E-commerce Director @Bosch Power Tools
Stuttgart, DE
Driving the B2C e-commerce business for Bosch Power Tools across Europe and Latin America, with full P&L responsibility. I lead high-performing teams and oversee the rollout of brand-owned eShops and participation in Marketplaces, aligning regional strategies with global goals to deliver outstanding end-user experiences.By leveraging data and analytics, I generate actionable insights to optimize performance, improve conversion, and elevate the B2C customer journey. My focus is on creating seamless, user-centric digital experiences that meet the highest standards for functionality, engagement, and brand consistency.With hands-on expertise in platforms such as Shopify and CommerceTools, I streamline B2C operations through automation and system integration. This role combines strategic leadership with operational execution to drive scalable, sustainable growth in highly competitive consumer markets.
EDUCATION
WU Executive Academy
Master of Business Administration - MBA, Marketing & Sales
School of Economics, Business and Accounting at the University of São Paulo
Bachelor of Science - BS, Economics
Stanford University Graduate School of Business
International residency
SKILLS
ABOUT RAFI GONZALEZ
Enthusiastic and results-driven leader with over 10 years of experience in e-commerce, digital transformation, and sales and marketing strategy. I currently lead the B2C e-commerce business across EMEA & Latin America at Bosch Power Tools, driving strategic growth with full P&L responsibility to achieve sustainable success. My diverse background includes spearheading global initiatives and leading teams across different continents. I am passionate about innovative ways of working, embracing challenges, and fostering cross-functional collaboration to meet ambitious goals.With deep expertise in e-commerce strategy, sales operations, and digital marketing, I am uniquely positioned to lead channel transformation efforts, optimize business processes, and drive customer-centric growth.
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