Sharon Raffo

About Sharon Raffo

A sales and marketing professional offering outstanding achievements in consulting, sales and management. Demonstrated business leadership and strategic sales / marketing capabilities within multiple industries including media, retail, telecomm, CPG, financial and non-profit. Market leader in data insights, analytics and direct marketing solutions utilized across all media. Championed the creation and growth of several multi-million dollar marketing products. Focused, committed and energetic with exceptional capabilities in consultative selling, administration and public speaking.

Experience

1. Vice President of Partnerships & Business Development

   Affinity Solutions

   Apr 2012 — Present · New York, NY, US

   Affinity SolutionsAs the largest dataset of its kind in the U.S. market, Affinity Solutions reveals a crystal-clear picture of consumers and their spending – what, when, where and how they buy, enabling our partners to understand and predict each consumer’s behavior with unprecedented accuracy. Our data is made to connect with yours. We knit together multiple data sets to create the fabric of our proprietary Affinity Purchase Graph, the heart of our solutions. We easily match merchants, categories, and cards to 1st and 3rd party data and digital IDs for a variety of high-value use cases.Today, Affinity manages over 140M debit and credit cards and we cover 5 years of purchase history. Within 24 hours of the purchase we receive, in-house, the transaction string that includes the consumer’s full name and address, dollars spent, merchant name and address, date of purchase, MCC code, card type, channel, etc. The following sets Affinity Solutions apart from the rest:• The recency of the data • Consent-based purchase data • Immediate access to our data via our API/GUI, clean rooms and/or direct• Granularity of the data• Visa and Mastercard represented• Both debit and credit card data • Long standing partnerships with over 3,500 financial institutionsMy role is to secure and maintain partnerships with marketers who can benefit from our suite of purchases-based solutions. We deliver powerful and unique transaction-based data and insights at a brand level, deterministic measurement reporting and access to transaction signals at an individual and/or HH level. For more than 20 years, Affinity Solutions has developed the technology, analytics and experience to emerge as the leading company at the intersection of the payments and marketing worlds. Our ecosystem partnerships include financial institutions, processors, merchants, agencies and publishers - utilizing the highest level of data security.

Education

• Luther College

  Business Administration

• SCCC

  Business Courses, Law and Marketing

Skills

• Competitive Analysis
• Selling
• Strategic Partnerships
• Strategy
• E-Commerce
• Sales
• Marketing Strategy
• New Business Development
• Lead Generation
• Customer Acquisition
• Web Analytics
• Integrated Marketing
• Market Research
• Analytics
• Direct Mail
• Digital Strategy
• Leadership
• Digital Marketing
• Relationship Marketing
• Loyalty Programs
• Market Planning
• B2b
• Loyalty Marketing
• Product Management
• Direct Marketing
• Database Marketing
• Marketing
• Mobile Marketing
• Marketing Research
• Marketing Solutions
• Marketing Management
• Email Marketing
• Management
• Interactive Marketing
• Account Management
• Campaign Management
• Salesforce.com
• Affiliate Marketing
• Product Marketing
• Advertising