Raffi Apelian

About Raffi Apelian

I have eight years of marketing and advertising experience in retail, food, and B2B industries. I specialize in social media management, content creation, influencer marketing, and copywriting. My work in social media management is focused on successful organic growth. Through in-house content creation, sourcing, negotiating and managing influencer campaigns, and writing relevant blog articles, I\'ve managed to grow organic channels on average +14% year over year. I thrive in a collaborative environment with creative colleagues. Under my direction, I helped create and execute an editorial calendar that consisted of stylized photoshoots, SEO-optimized content, and marketing assets necessary for specific campaigns. My professional relationship with over 200+ influencers and influencer agencies has provided me with a valuable pool of partners across lifestyle, family, fashion, photography, and DIY categories. I\'m deeply interested in expanding my knowledge of social media management and content creation. I\'d love to be a part of your team and create memorable campaigns for innovative clients. Please reach out directly at r••••••••@gmail.com.

Experience

1. Senior Content Marketing Manager

   Mixbook

   Sep 2015 — Present · Los Angeles, CA, US

   Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention- Leading influencer and brand partnership marketing initiatives and campaigns - Collaborates across teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives- Creating content that the Mixbook audience is looking for and then optimizing the path to conversion. Including custom photography, DIY projects, lifestyle articles, and blog management- Content categorization, structure, development, distribution, and measurement- Development of editorial best practices so content is consistent with our brand voice, style, and tone- Developing and managing editorial/social media calendar and organization workflows- Channel management of digital content hubs and all supporting social channels - Integration of content programs with brand campaigns to drive web traffic and brand awareness.

Education

• 4A's IAAS Competition

  Certification of Course Completion, Advertising

  2013 — 2013

• San José State University

  B.S, Advertising, Focus in English

Skills

• Indesign
• Leadership
• Marketing Communications
• Facebook
• Short Stories
• Advertising
• Marketing
• Integrated Marketing
• Marketing Strategy
• Creative Direction
• Blogging
• Media Planning
• Social Media
• Brand Development
• Digital Media
• Social Networking
• Social Media Marketing
• Event Planning
• Adobe Creative Suite
• Advertising Management
• Online Advertising
• Copywriting
• Creative Writing
• Public Relations
• Digital Marketing