Raffael Sarracini
Head of Ecommerce @New Metric Media
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WORK HISTORY
Head of Ecommerce @New Metric Media
Toronto, ON, CA
As Head of eCommerce at New Metric Media, I spearhead the expansion of our digital commerce and brand ecosystem enabling fans globally to engage with our award-winning content both on and off the screen. Based in the heart of downtown Toronto, New Metric Media is renowned for creating hit comedy brands across television, live entertainment, social, merchandising, and licensing. Our acclaimed productions include \"Letterkenny\" and its spinoff \"Shoresy\", along with \"Children Ruin Everything,\",\"Bria Mack Gets A Life.\" and many more. We are recognized as innovators in 360-degree brand marketing, successfully extending our shows into experiential products such as Puppers Golden Lager, collectible merchandise, the Shoresy Fall Classic and the sold-out \"Letterkenny LIVE!\" tour.
EDUCATION
Humber College
Bachelor's degree, e-commerce
SKILLS
ABOUT RAFFAEL SARRACINI
Seasoned eCommerce executive with 20+ years experience in eCommerce leading multi-disciplinary teams from consumer acquisition and site optimization to overall digital transformation. Horizontal eCommerce and digital leadership expertise from platform deployment, digital marketing through to site operations and conversion optimization. Deep experience establishing and operationalizing digital capabilities as a differentiator for multi billion dollar companies. Proven track record establishing high engagement, low churn consumer experiences across DTC and B2B channels. Thrives in fast paced, rapidly evolving commercial environments that benefit from leadership agility without compromising social, environmental and business responsibility. Strong belief in data driven, fiscally responsible but ultimately consumer led approach to value creation in business. Specialties- Strategy development and digital transformation - P&L management for start up to $1.5B+ eCommerce businesses - Team building, development and people leadership- B2C, B2B, marketplace and international eCommerce - Omnichannel, endless aisle and the implementation of innovative digital experiences in brick and mortar retail- Digital Marketing including acquisition, retention, consumer lifetime value and CRM - 20+ years experience in e-commerce and digital strategy, deep understanding of the consumer journey across devices, channels and verticals, a true digital native- Experience with leading eCommerce tools and platforms including but not limited to:Salesforce, BigCommerce, Shopify, Oracle, IBM, Google Analytics, Adobe analytics, various ESP\'s, CRO, CRM, UGC, PIM and native mobile tools
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