Raffaella Caiconti
Collection Merchandising Manager @TWINSET
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WORK HISTORY
Collection Merchandising Manager @TWINSET
Responsible for developing a global product strategy for the categories assigned in line with objectives defined by the CEO and aligned with the Creative DirectorCollaborate daily with the designers and product managers by providing the market trend, consumer behavior, and product feedback Market and competitor\'s analysis of product and pricing positioning Analyze sell-thru, strengths and weaknesses of current and past collections Manage regional buying, liaising across the company\' s divisions such as creative department, production, wholesale, retail, marketing, CRM, etc.Partner with the Head of Buying to identify carryover product lists, potential best sellers and relevant mark-downsDevelop collection presentations to explain the collection inspiration, direction and relevant information to help promote sales Manage product delivery priorities in line with local commercial needs and market strategyEnsure Merchandising timings are respectedOverall Margin responsibilityMonitor sales feedback and ensure that corrective action plan when necessary
SKILLS
ABOUT RAFFAELLA CAICONTI
Extensive experience, in Italy and abroad, in Sales, Merchandising and Brand Management. Strong leadership and interpersonal skills with ability to manage the coordination and communication between multiple functional teams. Ability to think strategically and results oriented. Effective team player, reliable and pratical. Enthusiastic, self motivated and able to work in fast-paced environments. Numerical, analytical and commercial with a strong fashion flair and sensibility.
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