Rafer White
Art Director @ COLE Publishing
- Role
- Art Director at Cole Publishing
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Rafer White
Art Director with 5+ years of experience in design. I help companies deliver complex…
Experience
Art Director
Nov 2022 — Present
At COLE, I- Drive $1M in annual ad sales for a water industry magazine by managing the design process, designing covers and layouts, collaborating with editors, photographers and salespeople, and delivering final assets for print- Drive $0.5M in annual ad sales for an outdoor magazine by managing the design process, designing covers and layouts, collaborating with editors, photographers and salespeople, and delivering final assets for print- Drive $350k in annual ad sales for 30+ ad accounts by art directing and designing marketing materials, logos and branding, copywriting, and ensuring high-quality photography- Art direct and design 2 major trade publications: Tactical Retailer (bi-monthly) and Municipal Sewer & Waste (monthly). Approve assets to ensure high quality visual communication- Design custom covers and advertisements for 4 international companies (from the U.K, Brazil, Israel, and Russia)- Utilize the entire Adobe Creative Suite including Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat and Adobe Bridge to work on custom typography, concept development, copywriting, brand development, web design, creative direction, graphic design, page layout, corporate identity, and digital marketing- Employ these creativity and innovation skillsets to ensure high-quality branding and identity for the 2 publications I create, as well as the 30+ advertising accounts I manage the creative for- Manage the creative process, creative strategy and teamwork for production from start to finish.
Education
Harvard Business School Online
Management Certificate
Harvard Business School Online
Certificate in Digital Marketing Strategy
2024 — 2024
Watkins College of Art, Design & Film
Bachelor of Fine Arts - BFA
2020
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