Rafat Patel

About Rafat Patel

I am a marketing professional with 4+ years of experience across digital marketing, social media management, campaign planning. At M2M Ferries, I manage a wide range of initiatives including social media strategy, Whatsapp/Email campaigns, performance analytics, promotions, content direction, and event execution ensuring every activity strengthens the brand and engages the audience.My previous roles at Magna Jetting Systems and TRITORC gave me strong exposure to digital campaigns, CRM handling, lead generation, and customer acquisition strategies. These experiences helped me build a solid foundation in both creative and data driven marketing while also sharpening my ability to collaborate across teams and deliver measurable results.I am eager to keep learning and open to opportunities that challenge me, push me to grow, and allow me to apply innovative ideas that make a meaningful impact. For me marketing is about continuously adapting, experimenting, and staying ahead of trends and I am excited to embrace every opportunity that comes with learning.

Experience

1. Marketing Executive

   M2M Ferries

   May 2023 — Present · Mumbai, IN

   1) Social Media Management: Overseeing Instagram, Twitter, and Facebook platforms.2) Agency Communication: Coordinating with agencies for impactful website and social media creatives.3) Strategic Campaign Planning: Developing monthly strategies for successful social media campaigns.4) Email Marketing: Executing targeted email campaigns to the designated audience.5) Analytics Reporting: Utilizing Google Analytics to track and present monthly performance metrics.6) Promotions and Discounts: Planning and implementing special offers and discounts.7) Content Direction: Directing photographers and videographers for content creation aligned with brand vision.8) Event Planning and Execution: Planning end-to-end events for the organization.9) Market Research: Keeping abreast of current trends, evaluating alignment with brand guidelines, and implementing relevant strategies.10) Brand Compliance: Ensuring all activities adhere to brand guidelines and standards.

Education

• University of Mumbai

  Bachelor of management, Marketing