Rafael de Carvalho
Head of Paid Media Partnerships @Pipedrive
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WORK HISTORY
Head of Paid Media Partnerships @Pipedrive
As the Head Paid Partnership team, we manage our Affiliate Program, Directories, and Influencer Marketing initiatives. My key responsibilities include- Developing and executing a comprehensive Affiliate Program strategy that drives revenue growth and enhances brand awareness- Managing relationships with partner companies to ensure effective collaboration and alignment with business objectives- Coordinating with the Sales and Marketing teams to optimize campaigns and ensure the successful delivery of results- Creating and managing influencer marketing campaigns that increase engagement, reach, and conversions- Building and managing our presence on various directories such as G2, Capterra, and SourceForge to enhance our online reputation and generate leads- Analyzing and reporting on campaign performance metrics to evaluate our strategies’ effectiveness and identify improvement areas.
EDUCATION
Universidade Anhembi Morumbi
Bachelor's degree, Advertising
SKILLS
ABOUT RAFAEL DE CARVALHO
B2B Demand Generation and Growth Marketing Leader with 20 years of experience driving…
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