Rafa Rivelles
Lvt Category Manager Emea and International Kam @Tarkett
Signup · Get unlimited contacts
WORK HISTORY
Lvt Category Manager Emea and International Kam @Tarkett
Paris, FR
Managing a portfolio exceeding 12M sqm and a multimillion-euro revenue stream- Architecting and executing the EMEA LVT category strategy, aligning product mix, pricing and lifecycle management to maximize profitable growth- Steering international key accounts, negotiating multi-country contracts and joint business plans that secure long-term partnerships and incremental share- Coordinating cross-functional teams to accelerate innovation roadmaps and on-time market launches- Implementing performance dashboards and market intelligence loops to anticipate trends, benchmark competitors and drive data-informed decisions.Tarkett is a world leader in innovative and sustainable flooring and sports surface materials with net sales of €3 billion. With more than employees and 32 industrial sites, Tarkett serves customers in over 100 countries and sells 1.3 million sqm of flooring every day for hospitals, schools, housing, hotels, offices, stores, and sports fields. For 140 years, innovation, dedication to excellence, and a long-standing commitment to sustainability have made Tarkett a global leader in cutting-edge flooring solutions and sports surfaces across all market segments.
EDUCATION
The London School of Economics and Political Science (LSE)
MBA Essentials, Business Administration and Management, General
Florida Universitària
MPM in Innovation and Business Development Projects
University of Valencia
Diplomatura en Ciencias Empresariales
IMF Smart Education
COORDINADOR DE SEGURIDAD Y SALUD EN OBRAS DE CONSTRUCCIÓN, Materias relacionadas con la Coordinación de Seguridad y Salud en obras de construcción
Universidad Católica de Valencia San Vicente Mártir
Doctor of Philosophy (Ph.D.), Business/Managerial Economics
CEF Centro de Estudios Financieros
MS in Economics and Financial Management, Finance, General
Florida Universitària
Degree in Business Administration
IES Salvador Gadea, Aldaia (Valencia)
Drafting and Topography, Architectural Drafting and Architectural CAD/CADD
Florida Universitària
Sales and Marketing
SKILLS
ABOUT RAFA RIVELLES
Strategy without execution is purely academic. Execution without strategy is chaos. I thrive at the intersection of both.\"That philosophy drives my career as a \"Practitioner-Professor.\" I bridge the gap between academic rigor (PhD in Business) and the complex realities of the Building Materials industry.Currently, as an EMEA Category Leader at Tarkett, I architect the offer for a multi-million sqm LVT portfolio. My focus is not just launching products, but defining the Road-to-Market (RTM) strategy that aligns R&D technicalities with commercial P&L goals.My Core Value Proposition- Global Offer Architecture: Harmonizing complex portfolios across \"Manufactured\"(Internal) and \"Sourced\"(Traded) ranges to maximize Gross Margin- Influence Without Authority: Using data-driven frameworks to align decentralized Country GMs and Sales teams behind a unified global strategy- Field-Tested Strategy: My view is built on 20+ years of experience, moving from front-line sales to category leadership. I ensure innovation roadmaps survive the reality of the market.I am driven by projects that require navigating complexity—turning sustainability and strategy into tangible execution that has impact, integrity, and profitability.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.