Raf Antonio

About Raf Antonio

Attention is the most valuable thing you can ask for. Every click, glance, or moment is a…

Experience

1. Manager, Content Strategy

   Velir

   Jan 2023 — Present · Boston, MA, US

   I lead content strategy for large-scale digital initiatives, harmonizing creative, UX, technical, and client teams around content that’s clear, structured, and meaningful. I specialize in bridging the gaps between internal, brand, and audience needs.Selected Work:Gates Foundation – “Stories of Impact” Global Brand CampaignLed content strategy for a narrative-driven brand launch focused on healthcare, education, and equity. Worked with UX and creative teams to shape the campaign’s storytelling framework, resulting in sessions and pageviews. Featured in editorial, video, and social content across foundation channels.Under Armour – Multi-Engagement Site StrategyDirected content strategy for a digital brand refresh and corporate storytelling platform. Helped redefine the site’s sitemap, content taxonomy, and CSR narrative. Partnered with UX and creative teams to streamline storytelling components and train content authors on AEM for long-term scalability.Museum of Science, Boston – Digital Rebrand and CMS MigrationLed content and IA strategy for a public-facing website overhaul. Helped restructure and rewrite over pages to reflect the Museum’s brand voice and serve educators, families, and donors. The new site improved performance by over 100% and reduced accessibility issues by 94%.

Skills

• Psychology
• Cross Promotions
• Songwriting
• Sound
• Logic Pro
• Music Production
• Guitar
• Studio Photography
• Data Analysis
• Adobe Creative Suite
• Music Education
• Music Industry
• Orchestration
• Video Production
• Audiology
• Studio Recording
• Music Theory
• Social Media
• Sound Design
• Recording
• Business Development
• Guitar Playing
• Piano
• A&R
• Graphic Design
• Co-Branding
• Music
• Composition
• Audio Editing
• Research