Rafael Sangiovanni

About Rafael Sangiovanni

I believe complex problems can be solved with creative vision, genuine curiosity, and the right skills.As a versatile communications leader, I guide teams in organizations to build digital experiences that truly connect people—whether employees, partners, or customers. From intranets and websites to multimedia storytelling, I blend content strategy, UX/UI thinking, and production—video, copywriting, podcasting—to improve user engagement, satisfy stakeholders, and inspire audiences.Organizations I’ve worked with benefit from my ability to listen and communicate with leadership, translating complex problems into actionable steps for each department and ensuring every platform, campaign, or product delivers measurable impact.Most recently, I led the digital content and multimedia team for internal communications at Subway, and I’ve managed award-winning projects of all sizes. I’ve also had the pleasure of working with brands including DHL, Duncan Hines, Mrs. Butterworth’s, Vlasic, AMResorts, Kaplan University, Fortune International, and Hilton.Career highlights:• Saved Subway more than half a million dollars by re-platforming their franchisee extranet and empowering global communications• Led the website redesign for Jackson Health, one of the largest public hospital in the U.S, and DHL• Conceived, launched, recorded, edited, and promoted a Subway franchisee-facing podcast to drive engagement and shift sentiment• Livestreamed a corporate event from a branded blimp• Developed the content strategy and served as the voice for Vlasic and Mrs. Butterworth\'s• Oversaw the creative development of internal branding at Subway • Provided creative direction for an exclusive, multimedia immersive dinner to strengthen relations for Subway and the mediaTools & Skills: Final Cut Pro X, Photoshop, Audition, InDesign, Illustrator, PowerPoint, Excel

Experience

1. Senior Director of Digital Innovation and Multimedia

   United Way Miami

   Feb 2026 — Present · Miami, FL, US

Education

• University of Miami

  Bachelor of Science in Communications and Bachelor of Arts in English, Communications, English

  2004 — 2008

Skills

• Social Media Measurement
• Social Media Marketing
• Video Editing
• Copywriting
• Journalism
• Editing
• Social Media
• Project Management
• Public Relations
• Copy Editing
• Marketing
• Graphics Editing
• Social Listening
• Community Management
• Video
• Marketing Communications
• Facebook
• Final Cut Pro
• Sentiment Analysis
• Email Marketing
• Indesign