Rafael Orraca

About Rafael Orraca

With advanced experience in Content Strategy and Distribution, I have an extensive background in streaming entertainment, marketing, and content operations. Additionally, I am skilled in product management and partnership development, which I have demonstrated across my career. I have a proven track record of achieving revenue growth and facilitating cross functional team collaboration. I am highly skilled in contract negotiation and business relationship development. It is my passion to create, implement, and optimize new business to generate subscriber growth via strategic marketing and partner relationship development. Key Achievements Include: Increased HBO GO LATAM subscriber base by 2X growing business relationships with existing partners. Launched new partners that included Amazon Prime MX, All Roku LATAM regions and Samsung CTV’s among others. Responsible for strategically allocating marketing budget of 1M for on platform activations and acquisition campaigns. Launched, implemented, and optimized a new regional business that generated a subscriber growth rate of 22% MoM and went from 0 to 400K subscribers in under 18 months. Managed 10+ existing Key Accounts worth $25M+ per year, identifying new synergies to drive relationship and revenue growth. Developed strategy-aligned go-to-market plans and fostered intimate collaboration with cross-functional teams including, Finance, Legal, Communications, Product and Tech. Skills: Multi-platform Video Distribution, Content Licensing, Business Development, Growth Marketing, Paid Media, Key Account Management, Product Management, Streaming, Pricing and Contract Negotiation, Renewals, Data Analysis, Market Research, Sales, Financial Metrics

Experience

1. Regional Sales Lead - Nbc Spot on Featuring Peacock

   NBCUniversal

   Apr 2024 — Present · Tampa, FL, US

   Securing new partnerships directly by establishing relationships with Key decision makers in various organizations throughout the region. Identifying opportunities for local sponsorships and understanding prospective partners current and future needs to find the right NBC Universal product for them. Enhancing marketing strategy through NBC Spot On with access to a market leading OTT presence including Live Sports, Peacock Exclusives/Originals and the Hispanic demo through Telemundo.

Education

• University of Miami Herbert Business School

  Master of Business Administration (MBA), Marketing and Entrepreneurship

  2010 — 2012

• Universidad del Sagrado Corazón

  Bachelor of Arts (BA), Mass Communications, Advertising

  2001 — 2004

Skills

• Digital Media
• New Media
• Content Strategy
• Digital Distribution
• Vod
• Strategic Partnerships
• Network Programming
• Broadcast
• Data Analytics
• Audience Development
• Research
• Competitive Analysis
• Forecasting
• Leadership
• Entertainment
• Advertising
• Project Management
• Social Media
• Broadcast Television
• Cross-Functional Team Leadership
• Logistics
• Account Management
• Business Affairs
• Cable Networks
• Content Services
• Content Acquisitions
• Performance Reporting
• Managing Workflow
• Digital Media Integration
• Social Media Marketing
• Management
• Broadcasting
• Operations Management