Rafael Orellana y

Director of Strategy, International Business Development | Global Expansion & Market Growth | MBA

Role
Director of Strategy, International Business Development at Henkel
Location
Los Angeles, CA, US
LinkedIn followers
500 followers

About Rafael Orellana y

Trade Marketing & CatMan Manager with 10+ years of experience in the CPG industry, working in key positions for manufacturers and retailers. Proven track record of leading, developing, and executing Category and Brand strategies, generating innovative ideas, and creative solutions that add value to stakeholders.

Experience

  1. Director of Strategy, International Business Development

    Henkel

    Apr 2025 — Present · Culver City, CA, US

Education

  • Universidad Metropolitana (VE)

    Responsible Environmental Management Higher Certificate, Responsible Environmental Management

    2009 — 2009

  • Boston University

    Master of Business Administration - MBA

  • Universidad Metropolitana (VE)

    Bachelor's degree, Administrative Sciences with Major in Management,

    2003 — 2008

  • Universidad Metropolitana (VE)

    Marketing Certificate, Mercadeo

    2007 — 2008

Skills

  • Análisis Competitivo
  • Team Leadership
  • Environmental Education
  • Gestión De Proyectos
  • Investigación De Mercados
  • Management
  • Negotiation
  • Marketing Management
  • Market Analysis
  • Microsoft Office
  • Minorista
  • Nielsen
  • Market Research
  • Microsoft Excel
  • Liderazgo De Equipos
  • Competitive Analysis
  • Sql Db2
  • Negociación
  • Estrategia Empresarial
  • Estrategia De Mercadotecnia
  • Marketing Research
  • Project Management
  • Marketing Comercial
  • Análisis De Mercados
  • Retail
  • Trade Marketing
  • Dirección De Marketing
  • Visual Basic
  • Administración Y Dirección De Empresas
  • Marketing Strategy
  • Environmental Management Systems
  • Forecasting
  • Business Strategy
  • Estudios De Mercado
  • Pronósticos

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Rafael Orellana y — Director of Strategy, International Business Development at Henkel in Los Angeles, CA, US | Unifers