Rafael Martins

About Rafael Martins

AI Professional and Sales Executive with over 18 years of leadership at IBM, specializing in driving global strategy, revenue growth, and market expansion. Expert in building and scaling AI-driven business units, including orchestrating a flagship Generative AI initiative from initial concept to global commercial scale. Proven ability to operate with General Management-level responsibility, seamlessly aligning strategy, execution, and enablement across complex, cross-functional global teams to deliver sustainable bottom-line impact. Work Permit for European Union and Brazil.

Experience

1. Ww Sales Leader, Watsonx Assistant for Z

   IBM

   Jun 2024 — Present · US

   Led the global sales and strategy execution for watsonx Assistant for Z, an Agentic AI solution for enterprise mainframe operations.• Scaled AI revenue acting as a business owner across strategy, pricing, enablement, and execution.• Defined global value proposition, pricing strategy, and go-to-market narrative for AI on IBM Z.• Delivered AI training and enablement programs for global sales teams, partners, and clients.• Worked closely with product management, engineering, Expert Labs, and partners to align roadmap and market needs.

Education

• BSP - Business School São Paulo

  Associate’s Degree, Banking and Financial Support Services

  2012 — 2013

• Pontifícia Universidade Católica do Rio de Janeiro

  Computer Science, Database, Networks

  1999 — 2002

• British Columbia Institute of Technology

  Master of Business Administration (M.B.A.), Business

  2006 — 2007

• Fundação Dom Cabral

  Executive MBA, Business Administration and Management, General

  2017 — 2019

• Etep - Centro Universitário

  High School, Information Technology

  1995 — 1998

Skills

• Middleware
• Pre-Sales
• Websphere Application Server
• Data Center
• Analytics
• Cloud Applications
• Business Strategy
• Project Management
• Db2
• Marketing
• Banking
• Strategic Negotiations
• Aix
• Ibm Mainframe
• Crm
• Itil
• Microsoft Dynamics
• International Business
• Enterprise Software
• Enterprise Architecture
• Hybrid Cloud
• Sales Management
• Power Systems
• Mainframe
• IT Service Management
• Client Relations
• IT Strategy
• Websphere Portal
• Telecommunications
• Websphere
• Storage Solutions
• Sales
• Deal Creation
• Oracle
• Cloud Computing
• Jcl
• Management
• People Management
• Team Leadership
• Financial Analysis