Rafael Merseguel
Investor & Counselor @Urban Farmers Pro
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WORK HISTORY
Investor & Counselor @Urban Farmers Pro
Bogota, CO
Investor & Board Counselor
EDUCATION
Universidade Paulista
Bachelor of Technology (B.Tech.), Computer Systems Networking and Telecommunications
ABOUT RAFAEL MERSEGUEL
As a seasoned Sales & Marketing Executive, I specialize in pioneering cloud solutions that drive ARR and revenue growth for SaaS companies. With a proven track record of steering global direct sales operations, optimizing sales channels, and building enduring customer relationships, I’ve delivered transformative results across industries such as Forbes 500, CPG, Retail, and Manufacturing. Deal-Maker & Client-Centric LeaderMy expertise lies in negotiating and closing substantial deals with leading multinational corporations. Whether partnering with Forbes 100 enterprises or SMBs, my focus remains on crafting client-centric strategies that exceed expectations. Through dynamic leadership and collaboration, I’ve guided cross-functional, multi-country teams to deliver exceptional outcomes in New Logo Acquisition and Key Account Management. Scaling Operations & Expanding MarketsWith hands-on experience in global expansion, I’ve successfully established offices and operations in the USA, Mexico, Angola, and beyond. My ownership-driven approach ensures the delivery of robust P&L results, coupled with strategic Sales and Marketing roadmaps leveraging ABM and complex sales frameworks. Sales Excellence & Market PenetrationFrom strategic account partnerships to innovative go-to-market strategies, my journey reflects a commitment to scaling businesses and driving market penetration. I pride myself on aligning sales excellence with innovative marketing practices to deliver sustainable growth.
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