Rafael Lopez

About Rafael Lopez

Technical marketer based in Brooklyn, NY. I grew up surfing/skating on the tropical paradise that is the Caribbean and spend my time having fun problem solving in digital analytics.My day-to-day work is focused on marketing data architecture, implementation and data governance, and outside work I\'m passionate about learning all things data engineering. I enjoy strategizing data approaches, setting up tools, collecting, debugging, programming and routing data, and have experience in projects ranging from online to offline, mobile, TV and spatial analytics. Team player but I can also run solo as I have end-to-end experience leading several areas of data work (audits, implementation, data strategy, event tracking, tag management, measurement plans, measurement specs, writing dataLayers, DOM manipulation, web scraping, dashboarding, full-stack web dev, APIs, MVC, RESTful apps, OOP and CRO).

Experience

1. Global Product Lead - Web Measurement & Analytics

   Google

   May 2022 — Present · New York, NY, US

Education

• CXL

  CXL Certified Optimizer

  2018

• New York Code + Design Academy

  Web Development/Front End

  2018

• General Assembly

  Digital Marketing

  2016

• CXL

  Advanced Google Tag Manager with Simo Ahava

  2017

• Captivate Design

  Search Engine Optimization (SEO)

  2015 — 2015

• CXL

  Customer Acquisition Master Course, SEO & PPC Advertising

• CXL

  Intermediate Facebook Ads

  2017

• Hunter College

  Graphic Design

  2012 — 2015

• Springboard

  Data Analysis with Excel

  2017

• General Assembly

  Google AdWords Bootcamp, Search Advertising

  2016

• Flatiron School

  Full Stack Web Development

  2018 — 2019

• Pratt Institute

  Arts & Culture Management MPS, Arts Administration

  2013 — 2015

Skills

• Social Networking
• Social Media Marketing
• Web Analytics
• Contemporary Art
• Jira
• Pay Per Click (Ppc)
• Online Advertising
• Museums
• SEO Audits
• Jquery
• Art Residencies
• Art
• Keyword Research
• Blogging
• Google Adwords
• Social Media
• SEO
• Digital Media
• Adobe Creative Suite
• Photography Research
• Data Analysis
• Squarespace
• Javascript
• Strategic Planning
• Css
• Data Dashboards
• Data Visualization
• Wix
• Artist Relations
• Arts Administration
• Documentary Photography
• Project Planning
• Wordpress
• Graphic Design
• Conversion Optimization
• Keynote
• Fine Art Photography
• Art Research
• Email Marketing
• Artist Development