Rafaella Medeiros Kanbar
SVP, Experience Strategy @Wildtype Health
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WORK HISTORY
SVP, Experience Strategy @Wildtype Health
TRANSITION FROM OMNICOM HEALTH MERGER (Previously TBWA WorldHealth)
EDUCATION
Miami Ad School
Professor - The Brand Called You
University of Florida
Master of Arts - MA, Digital Strategy
University of Miami
Bachelor of Science in Communication, Majors in Creative Advertising and Graphic Design, Minor in Marketing
ABOUT RAFAELLA MEDEIROS KANBAR
Ready to Unleash Empowering Experiences? WhyRafa.comWhy can’t brand experiences feel more intuitive, inclusive, and human?As an SVP Experience Strategist with ~15 years of experience across travel & entertainment, tech, retail, and healthcare, I transform customer friction points into fuel for innovation—uniting teams to reimagine CX, from the big picture to the small moments that matter most.In healthcare, my mission is to cut through the jargon and overwhelm - creating compassionate ecosystems that meet people where they are, with what they truly need (and not just another ad!).Honored to be named one of PharmaVoice’s Visionary Leaders bit.ly/PharmaGameChangers- So, Why Rafa-🤹 Experience Orchestrator Blend strategy, data, media, and creativity to design omnichannel experiences. Host energizing, cross-functional workshops that unlock bold ideas. CX Mentor & Culture Builder• Track record of leading high-performing teams rooted in authenticity and belonging • Mentored 30+ emerging leaders to pitch McDonald’s in 1 week (TBWA’s Wright Academy)• Attended TBWA’s Tiger Academy — a premier leadership program designed for TBWA\'s top 30 global “Rising Stars\" Healthcare Businesswomen’s Association HonoreeRecognized as a 2023 Rising Star for advancing health and gender equity through impactful leadership, and 2024 Innovator (Marie Curie award) as HBA’s Miami Event Planner, creating inspiring events that unite and empower our community. Global PerspectiveBrazilian nomad with roots in the Middle East, Venezuela, NYC, and Miami. Fluent in Portuguese and Spanish. Personal Branding Coach & SpeakerEmpower professionals to craft their authentic personal brands through group workshops and 1:1 mentoring. Adjunct professor at Miami Ad School, inspiring the next generation of creative leaders-Some of the Brands I’ve Worked With- Travel & Entertainment: Delta Air Lines, JetBlue Vacations, Rock in Rio, Urban Air Park🩺 Healthcare: Breyanzi (BMS), Medtronic, Moderna, Libtayo (Regeneron), Repatha, Lynparza, Entresto (Novartis), EltaMD, Salty (Insurance) Retail/CPG: Microsoft, KAY Jewelers, Five Below, Party City, Planet Fitness, McDonald’s, Jet’s Pizza, Amerant Bank
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