Rafael Komoda
Product, Shopper & Trade Marketing Expert | Consumer Insights | Change Management | Commercial Transformation
- Role
- Associate Director- Global Commercial Transformation Integration at Kimberly-Clark
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rafael Komoda
Curious, energized, and inspirational Commercial FMCG/CPG director with broader experience across different capabilities: Trade and Shopper Marketing, Route-to-Market and distribution management, Consumer, Shopper, Retail insights, Data & Analytics and, commercial transformation in leading FMCG companies. Skilled professional leading programs and diverse teams in different countries and market profiles identifying opportunities to grow the business, promote efficiency and achieve great results. Proven experience in trade marketing, commercial programs, and shopper marketing with track record results in distribution, revenue, market share and execution in developed global customers and indirect distribution channel. Multi-cultural Brazilian, Japanese descendant with working experience with Latin America countries and Global initiatives in organizational transformation programs. People oriented leader with passion for empower people with autonomy and authenticity to become high potential performers. Value diversity as strength for innovative work and business results. Agile program experience leading global systems transformation and commercial programs development and execution. AREAS OF EXPERTISE - Business strategy - Consumer journey – integrated market - Route-to-Market and distribution management - Customer & Shopper Insights/Behavior - Trade and Shopper Marketing - Category Management and Development - In-store execution - Data insights – Data driven decisions - Multi-Cultural experience - Change Management Certified - Team Development & Management - Stakeholder engagement
Experience
Associate Director- Global Commercial Transformation Integration
Jan 2021 — Present · New York, NY, US
Education
The Higher School of Advertising & Marketing (ESPM)
Bachelor of Business Administration (BA), Administration and Marketing
2001 — 2005
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