Raf Ferreira

About Raf Ferreira

I build and scale global technical enablement organizations that accelerate enterprise adoption of Cloud, Generative AI, and Agentic AI solutions.With 20+ years of leadership across professional services, managed services, education services, and cloud transformation, I have led multicultural teams across the globe with direct P&L accountability and measurable business impact.Currently leading Technical Training at AWS (NAMER), my focus is on enabling customers and technical teams to successfully adopt and operationalize emerging AI technologies — including Generative AI and Agentic AI architectures — through scalable, high-impact learning programs.My work centers on:• Driving enterprise adoption of Generative AI solutions• Enabling Agentic AI capabilities through technical workforce upskilling• Aligning AI learning strategy with revenue, CSAT, and customer success metrics• Scaling instructor excellence and global delivery models• Building data-driven, high-performance organizationsThroughout my career I have:• Led organizations of 150+ professionals across multiple regions• Consistently exceeded revenue and margin targets• Improved customer satisfaction and operational efficiency• Built and scaled cloud and managed services businessesCore expertise:Generative AI Enablement | Agentic AI Strategy | Cloud Transformation | Technical Education | P&L Leadership | Global Team Scaling | Data-Driven Operations | Enterprise IT ModernizationI am passionate about developing leaders, translating emerging AI capabilities into practical enterprise value, and helping organizations move from experimentation to scalable AI execution.

Experience

1. Head of Technical Training, Namer

   Amazon Web Services (AWS)

   Oct 2021 — Present · Dallas-Fort Worth, TX, US

   Lead the North America technical enablement organization responsible for accelerating enterprise adoption of AWS Cloud architectures, Generative AI, and AI-native workloads.Own strategy, execution, and operational performance across instructor-led and scalable learning programs aligned to revenue growth, customer success, and modernization initiatives.Strategic Scope & Impact• Lead and scale a distributed team of expert technical instructors delivering advanced AWS architecture, cloud migration, data, security, and AI programs across NAMER• Drive enterprise readiness for Generative AI adoption by strengthening foundational cloud architectures, data strategies, and secure scalable AWS environments• Enable customers to reduce time-to-production for AI and modern workloads through structured architecture-first learning pathways• Partner with Field, Solution Architects, and Customer Success teams to align technical enablement with revenue acceleration and cloud consumption growth• Modernize curriculum to include advanced AWS services across compute, storage, networking, security, analytics, machine learning, and GenAI services• Improve instructor utilization, delivery excellence, and CSAT through data-driven performance managementArchitecture & Cloud Expertise Highlight• Advanced AWS reference architectures (Well-Architected Framework, security, resilience, cost optimization)• Cloud migration and modernization strategies• Data platforms and analytics foundations for AI readiness• ML and GenAI services enablement• Secure enterprise-scale cloud deployment models

Education

• MIT Sloan School of Management

  Internet of Things: Business Implications and Opportunities

  2017 — 2017

• Insper Instituto de Ensino e Pesquisa

  Master's Degree, MBA Executive

  2004 — 2006

• Federal University of Technology - Parana

  Associate's Degree, Industrial Electronics Technology/Technician

  1992 — 1996

• Faresc - Curitiba - Brazil

  Bachelor's Degree, Computer Science

  1998 — 2002

Skills

• Databases
• Data Center
• Business Continuity
• Storage Area Networks
• Storage
• Disaster Recovery
• Itil
• Virtualization
• Solution Architecture
• Pre-Sales
• IT Service Management
• Sun
• Enterprise Storage
• Vmware
• Clariion
• IT Strategy
• San
• Unix
• Windows Server
• Nas
• Operating Systems
• Security
• IT Management
• IT Outsourcing
• Project Management
• Infrastructure
• Servers
• Business Process
• High Availability
• Professional Services
• Cloud Computing
• Hp
• Information Technology
• Networking
• Storage Virtualization
• Telecommunications
• Management
• Storage Area Network (San)
• Network-Attached Storage (Nas)