Rafael Fernandes
Senior Product Designer @Mercedes-Benz.io
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WORK HISTORY
Senior Product Designer @Mercedes-Benz.io
Berlin, DE
EDUCATION
Senac São Paulo
Game Development
CESAR School
Design Sprint Master 2.0
Mercedes-Benz
Agile Leadership
Boston College
Entrepreneurship Educational Experience
SKILLS
ABOUT RAFAEL FERNANDES
With focus on aligning business goals with customer needs, I specialize in designing compelling digital experiences. My approach is rooted in user tests and customer insights, ensuring that a solution is tailored to deliver an engaged and seamless customer journey.At Mercedes-Benz, I play a role in nurturing an emotional bond between customers and their dream vehicles. By crafting an exclusive and immersive car configuration experience, I focus on enhancing the brand\'s appeal and customer excitement.At Liferay, a renowned enterprise portal platform, I undertook the challenging task of planning and designing an enterprise analytics platform. This solution has been successfully adopted by premium airlines and fashion brands, demonstrating my ability to deliver high-quality results in complex environments.Prior to that, I coordinated a branding and design strategy for a digital platform offering cleaning and household services. Additionally, I led a comprehensive redesign of an online car-hailing solution and contributed to product design for Samsung TV applications.Achievements- 100% success in NN/group UX Leadership certification exam- Invited to work for 2 weeks in an Evernote’s gamification app, in San Francisco- Placed 1st for the best business plan competition, which awarded me an entrepreneurship course at Boston College- Placed 1st in The Next Web conference hackathon, sponsored by Amazon.
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