Rafael Cunha
Global Direct Procurement Manager (Electrical) @JLR
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WORK HISTORY
Global Direct Procurement Manager (Electrical) @JLR
Leading global procurement strategy for the Electrical commodity within Jaguar Land Rover’s supply chain, managing a strategic supplier portfolio with annual spend exceeding $700M and supporting sourcing decisions across global manufacturing operations.• Lead strategic sourcing initiatives and complex commercial negotiations with key global suppliers across Europe and Asia, securing competitive pricing, supply continuity and long-term supplier partnerships.• Define and drive the commodity strategy for the Electrical category, working cross-functionally with engineering, quality and commercial teams to align sourcing decisions with product strategy, cost competitiveness and supply chain resilience.• Influence senior leadership decision-making by providing strategic procurement insights, market intelligence and supplier capability assessments to support sourcing strategies and business priorities.• Lead Supplier Relationship Management (SRM) with strategic suppliers, ensuring strong supplier performance across Quality, Cost, Delivery, Innovation and Sustainability (QCDIS) metrics.• Support supply chain stability through close collaboration with semiconductor suppliers, strengthening supplier relationships and ensuring supply continuity across Jaguar Land Rover’s global manufacturing plants.• Identify and drive systematic cost optimisation opportunities through supplier benchmarking, commercial negotiations and cross-functional collaboration.• Lead sourcing processes including RFI and RFQ, integrating technical requirements, business specifications and supplier capabilities into competitive sourcing strategies.• Drive early engagement with engineering, quality and commercial leadership to influence sourcing decisions, optimise supplier selection and align procurement strategy with programme and business priorities.• Negotiate complex procurement claims with suppliers, securing cost recovery, contractual compliance and safeguarding financial positions.
EDUCATION
Babson College
USA - Entrepreneurship Programme
FGV - Fundação Getulio Vargas
Master of Business Administration (MBA), Project Management
FGV - Fundação Getulio Vargas
Specialisation, ESG - Environmental, Social and Governance
Universidade Estadual de Campinas
Specialisation, Quality Engineering
Live University
Master of Business Administration (MBA), Procurement Management
PUC Minas
Bachelor’s Degree, Electrical Engineering
Faculdade Focus
Master of Business Administration - MBA, Carbon Markets
ABOUT RAFAEL CUNHA
Procurement and Supplier Development leader with over 20 years of experience strengthening supplier ecosystems and driving procurement strategy across complex global manufacturing environments. I have extensive experience leading global teams and international supply chains across Latin America, North America, Europe and Asia, building strong partnerships with strategic suppliers to achieve operational excellence and long-term value creation.Throughout my career, I have specialised in developing supplier capability, improving supplier performance and supporting supply chain resilience by combining procurement leadership, supplier development and programme management. My experience spans multinational organisations across Automotive, Electronics, Health Care and Food Products industries.I have played key leadership roles supporting the launch of two Greenfield automotive manufacturing in Brazil (Jeep and Jaguar Land Rover), leading supplier readiness initiatives to ensure suppliers were fully prepared to meet demanding production, quality, capacity, scalability and delivery requirements. This included building and coordinating supplier parks and driving supplier capability improvements to support successful production ramp-up.My work focuses on strengthening global supplier networks by aligning procurement strategy, supplier development and operational performance to deliver sustainable business results, and working with global supplier networks to improve supplier capability, operational performance and supply chain.
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