Rafael Morffi

About Rafael Morffi

Enthusiastic and motivated individual with an accomplished professional performance for over 30 years. Possess a unique and diverse skill-set in the fields of ticket sales, major advocacy and fundraising campaigns, promotional event marketing, event/sponsorship sales, talent relations, promotional affiliate/media partner marketing, publicity, advertising, event booking, event operations management, television/radio production, social/digital media and government relations. Skilled at working well under pressure and communicating ideas clearly, flexible to learning new concepts. maintain a high level of poise, self-confidence and a positive attitude with an ability to adhere to direction, to lead colleagues, while simultaneously respecting all peers/supervisors- ultimately contributing to a collective effort and goal. Career recently featured as a guest on a recent \"Talk Is Jericho\" podcast hosted by Chris Jericho.

Experience

1. Vice President of Live Events Touring

   All Elite Wrestling

   Jun 2019 — Present

   Supervise and schedule AEW Live Event touring-Supervised event management & ticket sales for AEW Europe debut this August 27 at London\'s Wembley Stadium, which sold over tickets & became all-time highest paid attendance for any pro-wrestling event anywhere in the world-Primary company contact for AEW\'s events at NYC\'s Arthur Ashe Stadium in 2021, 2022 & 2023-events that drew fans (largest NYC pro-wrestling event in over a decade) & grossed $1 million respectively-First touring calendar year after pandemic (2021), led AEW\'s efforts on 15 live event sellouts & five shows grossing over $1 million-Provide ticket pricing, scaling and input on overall ticket sales strategy for all live events; solicit information & feedback from all applicable parties to devise strategy and oversee execution; monitoring and reporting to applicable parties; liaise with ticket sales third parties (i.e. Ticketmaster, AXS, etc.)-Manage relationships (internally and externally) with venues, their managers and their affiliates-Manage relationships with AEW PR, Marketing, Branding, Talent departments to strategize and execute on ticket promotion strategies (includes local contacts in TV, Radio and live production partners)-Apply and develop best practices and cost effectiveness measures to talent, local production, logistics in regard to overall show expenses; maintain and develop expertise in local market knowledge-Work with business strategy department to maximize AEW touring bringing in key data points specific to local market demographics; develop touring plan (dates, cities, logistics, scheduling, etc.)-Finalize and negotiate venue contracts and day of show closeout activities (in conjunction with legal, finance, etc.)-Onsite for all events and oversee day of event operations-Work with internal partnership/sponsorship department leads to discuss viability of \'preferred\' venue agreements.

Education

• Boston College

  Bachelor of Arts (B.A.), Communications

  1989 — 1993