Rafael Collazo Loyola

About Rafael Collazo Loyola

eCommerce and digital transformation leader with over 14 years of experience driving growth across Latin America. He currently serves as LATAM eCommerce Business Development Senior Manager s, leading regional strategies across eCommerce, marketplaces, and eB2B. His work focuses on innovation, go-to-market models, digital marketing, and retail media strategies to accelerate scalable and profitable growth.

Experience

1. Latam Ecommerce Business Development Senior Manager

   纽威品牌公司

   Jan 2026 — Present · Miami, US

   Own the LATAM e-commerce growth agenda across 7 countries, defining the regional strategy, priorities, and operating model to scale a profitable and repeatable digital commerce engine.Lead where to play / how to win decisions across marketplaces, omnichannel partners, DTC, and eB2B, setting category and channel priorities aligned to regional growth objectives.Establish regional governance and performance management, including KPI frameworks, execution standards, operating rhythms, and decision rights to ensure consistency, speed, and accountability across markets.Lead strategic marketplace partnerships, with Mercado Libre as the primary regional platform, driving joint business planning across assortment strategy, retail media acceleration, content excellence, fulfillment, and analytics.Drive digital shelf and digital experience excellence, evolving execution standards across content governance, search and taxonomy, conversion optimization, ratings & reviews, and end-to-end consumer experience.Develop and scale DTC and eB2B capabilities, strengthening acquisition, retention, CRM and lifecycle maturity, data ownership, measurement, and experience optimization.Identify, size, and prioritize new growth opportunities and capability plays, influencing cross-functional and global stakeholders to remove barriers and unlock regional scale.

Education

• Universidad del Pacífico (CL)

  Publicista, Marketing y Planeación Comunicacional

  2008 — 2011

• Google Academy

  Google AdWords, Publicidad basada en búsquedas

  2012 — 2012

• Universidad Andres Bello

  Ingeniería Comercial

  2014 — 2017

• Seminario Pontificio Menor

  Estudios Básicos

  1992 — 2007

• Universidad del Pacífico (CL)

  Diplomado Estrategia Publicitaria Digital, Marketing Digital

  2011 — 2011

Skills

• Medios Digitales
• Estrategia Digital
• Digital Marketing
• Google Adwords
• Mercadotecnia En Medios Sociales
• Social Media Marketing
• Marketing Móvil
• Metrics
• Comercio Electrónico
• Retail Marketing
• Digital Media
• Marketing Digital
• Omniture
• SEO
• Planificación Estratégica
• E-Commerce
• Strategic Planning
• Microsoft Office
• Email Marketing
• User Experience
• Marketing Strategy
• Google Analytics
• Photoshop
• Estrategia De Mercadotecnia
• E-Commerce SEO
• Mobile Marketing