Rafael Cardona

WORK HISTORY

EDUCATION

SKILLS

ABOUT RAFAEL CARDONA

An accomplished business marketing executive turned passionate educator, has developed a reputation for delivering an engaging, enhanced learning experience in Global Business, Principles of Marketing, Advertising, Human Relations, Introduction to Business, Written Business Communications and Money and Banking. Blend applied knowledge into teaching theory and concepts to the next generation of bright young students studying business and entrepreneurship. Earned the trust of students and fellow faculty members, teaching a full range of business management and communication courses, as well as adapting related curriculum for Community Colleges and Universities. Actively involved in campus governance and program administration.A focused group of recently transferred students admitted to USC, UCLA, UC Berkeley, CSULA, and CSUN was recently held at Glendale Community College. When asked about GCC instructors who made the biggest impact in their lives, Cardona\'s name was repeatdely mentioned with “glowing affinity”. Professor Cardona\'s method of teaching is student-centric and often includes experiential learning lessons for scholars to master real-life work experience. Previous experience of over two decades includes both corporate and agency roles in managing bilingual Brand and Marketing accounts for Fortune 500 clients, developing marketing strategy, innovative advertising, sales, and promotions. Have a history of accomplishments expanding general and Hispanic markets, growing existing accounts, and significantly increasing profits. A visionary and experienced marketing leader with the ability to take a fresh and progressive approach to developing brands across multiple industries. Additionally, assumed the role of Chief Executive Officer of a local non-profit organization managing P&L, operations, fundraising, and board relations. SPECIALIZATIONS• Instruction and Training• Curriculum Development• Facilitating and Moderating• Public Speaking• Program Administration• Budget Management• Market Research• Web Marketing Campaigns• Facebook Ads• Facebook Ads Manager• Keyword Research• Microsoft Excel• Microsoft Word• Microsoft Powerpoint• Multimedia Promotions • Sales Operation Analysis• Polished Communications • Creative Direction • Account Expansion• Brand Equity• Trend Analysis• Hispanic Market Development • Market Penetration• Media Planning and Placement• Media Sales• Event Planning and Fundraising