Rafaela Rocha
Senior Manager Corporate Strategy | Marketing Strategy & Capabilities | Strategic Project Management
- Role
- Senior Marketing Manager at Inteleos
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Rafaela Rocha
Marketing and strategy leader with 12+ years of experience in Latin America and the…
Experience
Senior Marketing Manager
Feb 2025 — Present · US
As a Senior Brand Marketing Manager at Inteleos, I lead the strategy and execution of marketing campaigns focused on advancing healthcare certifications for professionals in maternal-fetal health (MFH) and musculoskeletal ultrasound. My role is centered on delivering impactful, customer-centric narratives to diverse audiences including sonographers, nurses, and physicians across specialties like obstetrics and sports medicine. My key responsibilities include- Designing and launching integrated campaigns that drive awareness and engagement—recently, this included promoting our new Fetal Monitoring Credential via a dedicated microsite, cross-selling our certifications highlighting dual benefits, and introducing the revamped MFH website to unify product information- Managing a mix of owned (organic social, email marketing) and paid channels (Google Search, LinkedIn, Facebook) to maximize reach and relevance for our messaging- Mentoring a marketing coordinator, ensuring the narrative is translated into compelling stories and creative assets, while fostering continuous ideation to boost campaign performance- Spearheading the evolution of Product Marketing team workflows, collaborating cross-functionally to enhance experience, and crafting product marketing strategy with a strong focus on improving customer journey and outcomes.Through these efforts, I am committed to delivering measurable results and elevating the value we bring to healthcare professionals and the broader community.
Education
Saint Paul Escola de Negócios
Master's degree
2017 — 2018
Universidade de São Paulo
Bachelor of Applied Science (B.A.Sc.)
2007 — 2012
Skills
- Six Sigma
- Roadnet
- Beverage Industry
- Purchasing
- Procedure Creation
- Supplier Negotiation
- Pdca
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Powerpoint
- Engineering
- English
- French
- Kpi Implementation
- Kpi Reports
- Stock Management
- Sustainability
- Supply Chain
- Healthcare Industry
- Strategic Negotiations
- Inglês
- Seis Sigma
- Engenharia
- Cadeia De Fornecedores
- Microsoft Powerpoint
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.