Rafaela Silva
Marketing & Data Analyst | Content Creator | Founder of Sono | Using Behavioral Science & Empathy to Help Families Rest Better
- Role
- Founder Pediatric Sleep Consultant at Sono Pediatric Sleep Solutions
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Rafaela Silva
I’m a bilingual (EN–PT) Data Analyst with a Master’s in Data Science and 5 years of experience in Marketing. Skilled in SQL, Python, Tableau, and Excel, I specialize in uncovering patterns in data and turning them into actionable insights.My personal interest in psychology and human behavior drives my curiosity to understand why people do what they do. I built a system to track and predict infants’ sleep, feeding, and mood patterns—proof that I’ll analyze any dataset if it helps solve real-world problems.I’m especially interested in opportunities where data meets people—marketing analytics, consumer insights, or behavioral data. If that’s your world too, let’s connect!#DataAnalytics #MarketingAnalytics #ConsumerInsights #BehavioralData #HumanBehavior #SQL #Tableau #Python #PsychologyMeetsData #DataStorytelling
Experience
Founder Pediatric Sleep Consultant
Sono Pediatric Sleep Solutions
Oct 2025 — Present · US
I help families transform their nights with gentle, science-based pediatric sleep solutions. By combining data, empathy, and personalized guidance, I support parents in creating healthy sleep routines for their little ones—so everyone in the household can rest better.
Education
Eastern University
Master of Science - MS, Data Science
Centro Universitário Adventista de São Paulo
Bachelor of Arts - BA, Marketing and Advertising
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