Rafael Viestel da Silva

About Rafael Viestel da Silva

Professional with +18 years of experience in the Consumer-Packaged Goods & Health Tech industry, in both B2C and B2B2C go-to-market models. Solid foundation in Marketing & business management.Experience leading diverse, multi-cultural and cross functional teams in matrix organizations. Fast learning, data-driven and committed to results. Excels in translating overall business objectives in short/mid/long-term plans.Interested in Marketing / Sales / New Business development.Specialties- Business Strategy - P&L Management - Go-to-Market Strategy (B2C, B2B and B2B2C)- Demand Generation - Consumer/customer segmentation - Product Marketing and Portfolio mgt - Pricing & Promotion - Downstream / Retail Marketing- Marketing Communications- Sales Enablement - Project Management - Consumer Care & Cost of Non Quality mgt

Experience

1. Business Unit Leader - North America - Grooming and Beauty (Philips Norelco)

   Philips

   Mar 2022 — Present · CT, US

Education

• Escola Senai Suíço - Brasileira

  Technical Studies, Network Communication

  2001 — 2003

• FGV - Fundação Getulio Vargas

  Executive Education, Marketing Management

  2009 — 2009

• Escola de Engenharia Mauá

  Undergraduate Studies, Business

  2004 — 2007

• Baruch College

  Master of Science, Marketing

  2011 — 2012

Skills

• Latin America
• Business Integration
• Marketing Management
• Customer Service
• Business Process Improvement
• Competitive Analysis
• Marketing Activation
• Product Development
• Management
• Sales
• Project Management
• Business Strategy
• Cost of Quality
• Forecasting
• Marketing
• North American
• Product Marketing
• Cross-Functional Team Leadership
• Strategy
• Process Improvement
• Consumer Electronics