Rafael Plater Canguçu
Creative Director | Art Director | Multicultural Creative Strategist | Global Campaigns for BMW, Renault, Mattel, Nestlé, Dove, Gillette, HSBC, Coca-Cola | Ex-Ogilvy, Publicis, BBDO
- Role
- Creative Director - Founder at Bananas Creative Studio
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Rafael Plater Canguçu
Brazilian-born, Lisbon-shaped, and California-based, I’m a …
Experience
Creative Director - Founder
Jan 2014 — Present · San Diego, CA, US
behind award-winning campaigns and brand platforms for, and — in collaboration with agencies like, among others.Founded and led an independent creative studio specializing in, and for direct clients and agency partners across B2B and B2C sectors — with a focus on lifestyle, tech, CPG, healthcare, and purpose-driven brands.Concepted, designed, and produced, and for product debuts, rebrands, and awareness initiatives — delivering standout creative across, and, and adapting strategy to fit global and early-stage brand audiences.Experimented with -(,), unlocking new possibilities in moodboarding, storytelling, and rapid prototyping for client and agency work.Agency partners included, and; client work included, and.Built and managed multidisciplinary teams of art directors, copywriters, editors, and motion designers across a global remote network — streamlining execution for both direct client campaigns and large-scale agency partnerships.
Education
UC San Diego
Business Management Certificate, Global Commerce
2012 — 2013
Centro Universitário da Cidade
Bachelor of Arts in Marketing
1995 — 2000
Skills
- Interactive Advertising
- Adobe Creative Suite
- Web Design
- Brand Architecture
- Content Strategy
- Marketing Strategy
- Art Direction
- Creative Strategy
- Multimedia
- Brand Development
- Concept Development
- Art
- Concept Design
- Corporate Branding
- Graphic Design
- Branding & Identity
- Online Marketing
- Television
- Corporate Identity
- Public Relations
- Fine Art
- Painting
- Social Media
- Strategy
- Creative Direction
- Magazines
- Marketing
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