Rafael Guida
Global Creative | Connecting brands to culture, blending data with storytelling and transforming influence into commerce
- Role
- Creative Director, Global Clients & Agencies at Meta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rafael Guida
I believe brands aren’t just about their names and logos, but the stories, the rituals, and the shared experiences they create. A brand is a promise. And a great brand is a promise, well kept. Managing teams at Meta and creative agencies in São Paulo, Dubai, Kuala Lumpur, Hong Kong, Singapore and New York. Crafting digital, social and film campaigns with focus on influence and content: Enabling $1B+ in revenue across global clients. Launching a creators program with $83.7M iREV. Increasing purchase intent 10X and ROAS 45X. 100+ international awards: Cannes, D & AD, Effies… I blend instinct with data, heritage with rebellion, and craft with commerce to create campaigns that don\'t feel like ads. Pushing the boundaries of traditional advertising, integrating technology in innovative ways: Inventing & patenting a pizza-ordering button. Memorizing the entire IKEA catalogue. 🧬 Using DNA phenotyping to catch litterers. Recycling old phones into security cameras.
Experience
Creative Director, Global Clients & Agencies
Mar 2022 — Present · NY, US
Education
Quantic School of Business and Technology
Executive MBA
Seth Godin's altMBA
altMBA40 Ibex Cohort
Universidade Anhembi Morumbi
Bachelor
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