Rafael Granados
Digital Marketing Specialist @Better Business Bureau
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WORK HISTORY
Digital Marketing Specialist @Better Business Bureau
Austin, TX, US
I run paid social campaigns across Meta, LinkedIn, and Reddit, aligning targeting and messaging with brand goals. I’ve supported email strategy, optimized YouTube SEO, and built segmented audiences using custom lists and platform tools. I track and analyze performance through dashboards, attribution models, and advanced Excel to optimize spend and measure ROAS, even when standard pixel tracking wasn’t available. I also implemented UTM strategies and trained five regional affiliates, boosting tracking accuracy and efficiency.
EDUCATION
Texas Tech University - Rawls College of Business
Bachelor's degree, Business, Management, Marketing, and Related Support Services
ABOUT RAFAEL GRANADOS
I have a background in marketing, sales, and program coordination. My interests lie in…
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