Rafael dos Santos
Senior Salesforce Administrator @Instapro Group
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WORK HISTORY
Senior Salesforce Administrator @Instapro Group
Managed and optimized Salesforce CRM on a daily basis, ensuring smooth operation, data accuracy,and system reliability.Designed and developed custom Salesforce reports and dashboards to provide sales teams withactionable insights and track key KPIs.Delivered training and onboarding for new users, supporting adoption and reinforcing Salesforce best practices.Created and maintained comprehensive documentation of all system customizations, configurations,and workflows.Led a cross-functional team in implementing Salesforce solutions that streamlined sales processesand improved organizational efficiency.
EDUCATION
Universidad de la República
Ingeniero Químico
Instituto de Profesores Artigas
Profesorado en Química
Universidad de la Empresa
Licenciatura, Marketing
SKILLS
ABOUT RAFAEL DOS SANTOS
As a Senior Salesforce Administrator, I thrive on creating systems that empower people to do their best work. With deep experience managing and optimizing Salesforce across large-scale organizations, I focus on building solutions that are not only efficient but also scalable and user-friendly. I value collaboration and believe the best outcomes come from partnering closely with teams across the business. Training and supporting users is just as important to me as automation and process improvement, because real impact happens when people feel confident and supported by the tools they use. At the core, I’m committed to driving growth by aligning technology with business needs in a thoughtful and sustainable way.
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