Rafael Disla

About Rafael Disla

I combine strategic thinking with data‑driven execution to drive meaningful engagement and business growth across paid and organic channels. With experience managing high‑impact campaigns, optimizing social media performance, and collaborating cross‑functionally, I help brands tell their stories and connect with audiences in a way that delivers measurable results. I thrive in environments where creativity meets analytics, finding insights in data, optimizing campaigns for higher ROI, and continuously improving performance to exceed goals. I’m passionate about leveraging digital platforms to elevate brand presence and strengthen customer relationships. Key strengths include:• Paid social strategy and campaign execution• Performance analysis and optimization• Cross‑channel coordination (social, paid, content)• Data‑driven decision making• Creative problem solving and collaborationMy goal is to continue growing as a well‑rounded marketing leader, mastering the intersection of strategy, creativity, and analytics to deliver impact at scale. Let’s connect if you’re passionate about digital innovation, marketing effectiveness, or collaborative learning!

Experience

1. Media Supervisor, Paid Social

   DSplus

   Feb 2025 — Present

   Lead and mentor a team of 5 junior strategists, providing guidance on media planning, campaign optimization, and strategy execution to maximize client success.Drive strategic paid social campaigns across Meta, TikTok, Reddit, Snapchat, Pinterest, and LinkedIn, delivering measurable lift in key metrics such as Ad Recall, Awareness, and Consideration for Toyota model launches.Partner with high-profile clients and global campaigns, including Olympics 2024 (Paris) and NFL initiatives, ensuring innovative and impactful activations.Conduct A/B and multi-cell testing of new platform products, producing statistically significant lifts in brand awareness and campaign performance.Serve as the primary point of contact for cross-functional teams, streamlining campaign workflows and delivering results that exceed client expectations.

Education

• Florida International University

  Bachelor of Business Administration - BBA, Marketing

  2015 — 2019

• IE Business School

  Master's Degree, Digital Marketing

  2021 — 2022