Rafael Amador
Creative Director | Video Games | 360 Campaigns | Social Media | Brand Strategy | E-commerce | AI-Driven Creative Ops | Team Leadership
- Role
- Associate Design Director at IGN Entertainment
- Location
- Glendale, CA, US
- LinkedIn followers
- 500 followers
About Rafael Amador
Creative Director specializing in Video Games, E-commerce, and Social Media. I lead global teams to deliver 360 campaigns that merge brand strategy with AI-driven creative ops — building work that scales, engages fans, and drives results.With over 15 years of experience across video games, luxury lifestyle, and retail, I’ve guided multidisciplinary teams to produce high-impact creative strategies that enhance brand identity and business growth. I thrive on building collaborative cultures, optimizing creative processes, and pushing the limits of storytelling in every medium.Proven track record in fostering client relationships, streamlining creative workflows, and achieving measurable improvements in efficiency and client satisfaction. Fluent in English and Spanish, I’m also fluent in pop culture — drawing from fandom, entertainment, and design to spark ideas that change how audiences connect with brands.Core Strengths:• Creative Strategy & Leadership – Developing 360 marketing strategies that align with business goals, driving sales, visibility, and engagement.• Client Partnership – Building and growing relationships with high-profile partners in gaming and entertainment, consistently exceeding expectations.• Cross-Functional Collaboration – Uniting strategy, design, and production teams to work smarter, faster, and more effectively together.• Technical Expertise – Proficient in design, motion, UI/UX, and e-commerce platforms (Adobe Creative Suite, Figma, Shopify), plus photography and video production for powerful content creation.Portfolio: donraf.com
Experience
Associate Design Director
Oct 2025 — Present · Los Angeles, CA, US
Creative lead for North American commercial campaigns at the world’s largest gaming and entertainment media platform. Guide concept development, creative standards, and cross-functional alignment across digital ad experiences, microsites, motion content, and IP partnerships.• Lead US-based creative systems and standards to support ad innovation and platform growth.Represent design in planning with Sales, Creative Strategy, Brand Design, and Product to ensure feasibility and workflow clarity.• Direct campaign concepts from pitch mockups through delivery, translating IP objectives into responsive digital builds.• Champion consistent processes, scalable creative practices, and alignment across global production pipelines.
Education
ArtCenter College of Design
BFA, Graphic Design
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