Willian Brito
Marketing Manager | Content Strategy, Event Management, & Lead Generation | Expertise in HubSpot, and Brand Development
- Role
- Marketing and Sales Strategy Manager at Supra National Express Inc.
- Location
- Torrance, CA, US
- LinkedIn followers
- 500 followers
About Willian Brito
As a Marketing Manager with over 8 years of experience, I specialize in driving business growth through digital marketing, content creation, lead generation, and brand development. At Supra National Express, I developed and executed strategies that boosted brand visibility and ROI, managing everything from SEO/SEM, Google Ads, and LinkedIn Ads to trade shows and event marketing. I have a strong background in marketing automation with HubSpot and a proven track record of improving customer acquisition and retention. I also bring expertise from my roles in risk management at Reckitt Benckiser and B2B commercial analysis at Máquina de Vendas, where I honed my ability to leverage data to optimize business processes and strategies. I’m passionate about creating innovative marketing strategies that drive measurable growth and customer engagement. Let’s connect!
Experience
Marketing and Sales Strategy Manager
Nov 2017 — Present · Los Angeles, CA, US
Brand Strategy & Development: Developed and implemented comprehensive brand strategies aligned with sales goals, ensuring consistent messaging across all platforms- Digital Marketing: Managed the website, optimized SEO/SEM strategies, and executed Google Ads and social media campaigns to drive traffic and lead generation- HubSpot & Marketing Automation: Led HubSpot optimization, refining email sequences and workflows to improve lead conversion and sales alignment- Paid Media: Managed paid media campaigns with external agencies, optimizing performance and ROI through continuous testing, budget management, and landing page optimization- Event & Trade Show Management: Organized trade show and conference campaigns, managing booth designs, displays, and promotional activities to maximize ROI and brand exposure- Content Marketing: Created high-converting assets (landing pages, case studies) and worked with agencies to optimize content for SEO and conversion- Analytics & Reporting: Monitored KPIs to track campaign success and made data-driven decisions to improve marketing performance- Cross-Functional Collaboration: Collaborated with Sales, Product, and Operations teams to align marketing strategies with business objectives, ensuring efficient lead generation- Customer Acquisition & Retention: Led campaigns to acquire new customers and implemented strategies to retain existing ones through targeted content and engagement.
Education
Universidade Santo Amaro - Unisa
Bachelor in Advertising and Marketing
2005 — 2009
Underwood University
Master of Business Administration - MBA
2020 — 2022
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