Raena Kernodle
Revenue Marketing Specialist @Trimble Inc.
Signup · Get unlimited contacts
WORK HISTORY
Revenue Marketing Specialist @Trimble Inc.
Drive pipeline and support a $15M product revenue goal by developing and executing full-funnel marketing campaigns across a range of channels, including paid social, email, webinars, search, and more.• Lead end-to-end lead generation and nurtures for steel and concrete verticals, partnering with sales to convert prospects, expand accounts, and drive cross-selling via targeted campaigns, account-based marketing, and personalized 1:1 outreach through Gong.• Developed and executed Account-Based Marketing (ABM) campaigns, including a gifting campaign and a direct mail postcard campaign, targeting top-tier accounts identified in collaboration with the sales team.• Analyze and report on campaign performance using Salesforce, Marketo, and Domo, tracking key metrics to uncover insights and present data-driven recommendations to management for ongoing optimization.• Partner with the content and PR teams to develop and leverage new content, including thought leadership articles, ebooks, and case studies, to support targeted demand generation campaigns.
EDUCATION
Oregon State University
Bachelor's degree, Marketing
ABOUT RAENA KERNODLE
Results-driven marketer focused on building full-funnel campaigns that connect strategy to revenue. I create multi-channel campaigns that work hand-in-hand with sales to drive pipeline and support growth goals.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.