Raelyn Barlow

Fractional Chief Marketing Officer ╿ CMO ╿ Marketing Strategist ╿ Value Based Consultant ╿ COO ╿ Executive Leadership╿Program Director ╿ Content Creation ╿ NonProfit Executive╿ TV & Video Production ╿ Freelance Producer

Role
Franchise Owner & COO, Deltennium Clips at Great Clips Inc.
Location
Fort Lauderdale, FL, US
LinkedIn followers
500 followers

About Raelyn Barlow

High-impact, creative communicator with extensive experience in both the for-profit and nonprofit sectors. Background spans 25 years in the Communications, Branding, Broadcast Media & Marketing industries as an award-winning producer, writer and content creator, combined with 9 years of nonprofit executive leadership. I’ve worked with Fortune 500 companies to tell their stories, collaborating closely with clients’ marketing teams. My corporate brand portfolio includes companies such as Nike, Buick, GM, Sony, Play Station, Cleveland Clinic, AVMed and more. Production clients include national broadcast companies such as CBS, ABC, FOX, PBS, Entertainment Tonight, Inside Edition, HGTV, Bravo and more. Standout skills include-Utilizing well-honed organizational & leadership skills to direct multiple moving parts under deadline-Excelling at working collaboratively across internal & external organizations -Networking to build lasting relationships with strategic partners, clients, team members & donors-Powerful communication skills with recognized writing prowess -Energized & motivated when creating innovative strategies to promote a brand, program, event or cause-High emotional intelligence-Curiosity and an on-going thirst for knowledgeImpactful content creation is a common thread throughout my career, whether creating marketing materials, website content, program or workshop curricula, videos or TV shows. Marketing skills were essential as President & CEO of National Leadership Institute, where we created classes and coached & trained clients in leadership development, board governance & fundraising.My career launched with journalism because, even as a teen, I valued storytelling and understood the difference a true journalist could make. This passion led me into Broadcast Television Production, working in news departments for 12+ years. My creative talent expanded from News to creating television shows, corporate videos and charitable fundraising videos. During this period, my marketing skills grew proficient and diverse. As branded entertainment emerged, I learned best practices to tell an educational story about a product, service or cause that leads consumers to buy, believe or donate.I\'m known as an authentic team player, a connector and a life-long learner with a knack for diplomacy who\'s passionate about functional & integrative medicine. Outside work, I\'m a holistically minded person who treasures friend & family time, trading beaches for mountains, reading, rugby and football Sundays. Contact me: R•••••@RaelynBarlow.com

Experience

  1. Franchise Owner & COO, Deltennium Clips

    Great Clips Inc.

    Jun 2021 — Present

    I\'m a franchisee/co-owner in the Deltennim Clips company, which owns and operates 12 Great Clips salon franchises in the Seattle and Vancouver, Washington and Portland, Oregon markets. As an owner, I work as part of the Executive Management team contributing to business operations in the areas of: Marketing Strategy, Digital Media Marketing, HR, Recruiting, Social Media Recruiting, Business Operations, CRM Operations, Administration, Team Leadership, Team Management, Company Management, Culture and Culture Building.Great Clips is an American hair salon chain with over 4,100 locations across the United States and Canada. It is headquartered in Bloomington, Minnesota, a suburb of Minneapolis. In 2013, it had system-wide sales of $1.03 billion. It was ranked #1 in Category by Entrepreneur Magazine, noted as the World\'s Largest Salon Brand.

Education

  • Murray State University

    Bachelor’s Degree, Broadcast Journalism major, Organizational Communications minor

Skills

  • Video
  • Television
  • Video Production
  • Post Production
  • Storytelling
  • Editing
  • Producing
  • Entertainment
  • Creative Direction
  • Film Production
  • Digital Media
  • Casting
  • Documentaries
  • Avid
  • Broadcast Television
  • Broadcast
  • Radio
  • Content Strategy
  • Broadcast Journalism
  • Journalism
  • Hd Video

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Raelyn Barlow — Franchise Owner & COO, Deltennium Clips at Great Clips Inc. in Fort Lauderdale, FL, US | Unifers