Rae Haskell
- Role
- Sr Ux Writer on Physical Stores Team at Amazon
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
Experience
Sr Ux Writer on Physical Stores Team
May 2022 — Present
As the UX Design & Research organization\'s first and only UX Writer, I work diagonally across two teams, each with its own product, resulting in eight simultaneous active projects. Spanning UX ideation and planning, research, iteration, drafting within wireframes, legal, PR, and leadership reviews, revisions and final documentation, my responsibility is to ensure consistent UX content across multiple platforms, including digital and physical touch-points- Overhauled all UX content for Amazon One (AO), a contactless identity service that uses palm scanning technology (Online Enrollment, Account Linking, ID Verify, and Enterprise experiences)- Created the Amazon One style guide, auditing all existing designs for terminology and style revisions - Rewrote all UX content for Amazon Fresh stores’ self-checkout experience and launched In-Store Promo Wallet - Hosted weekly UX Writing office hours that supported org-wide content strategy needs and requests - Collaborated with designers, PMs, and leadership to to integrate UXW into existing workflows and processes - 2022 AWS Design Jam runner-up: One of 18 teams reinventing uses for existing Just Walk Out technology
Education
Chapman University
B.A. in Public Relations & Advertising, Minor in English with emphasis in Creative Writing, Advertising, 3.78 GPA
2012 — 2014
San Francisco State University
French, 3.7 GPA
2010 — 2012
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